Using a URL shortener to drive conversions from your LinkedIn profile
Using a URL Shortener to Drive Conversions from Your LinkedIn Profile
LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn profile is your URL, as it serves as a link to your public profile. By customizing and optimizing your LinkedIn URL, you can increase your visibility, enhance your personal brand, and drive conversions. In this article, we’ll explore how to use a URL shortener to make the most of your LinkedIn profile.
What is a LinkedIn URL and Why is it Important?
Your LinkedIn URL is the unique web address that leads directly to your public profile. It typically includes your name and a series of numbers and letters. For example, a standard LinkedIn URL might look like this: https://www.linkedin.com/in/johndoe123.
The LinkedIn URL is important because it allows others to easily find and access your profile. It can be shared on your resume, business card, email signature, and other platforms to showcase your professional presence. By customizing your LinkedIn URL, you can make it more memorable and professional, which can help you stand out from the crowd.
How to Customize Your LinkedIn URL
Customizing your LinkedIn URL is a simple process that can be done in just a few steps. Follow the instructions below to create a personalized URL that reflects your professional identity:
- Sign in to your LinkedIn account and navigate to your profile page.
- Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile photo.
- In the right sidebar, under “Edit URL,” click on the “Edit” button next to your current URL.
- Enter your desired custom URL in the text field. Note that you can only use letters, numbers, and hyphens (-) in your custom URL.
- Click “Save” to save your changes.
Once you have customized your LinkedIn URL, it will be updated immediately and can be used to promote your profile across various platforms.
Why Should You Use a URL Shortener for Your LinkedIn Profile?
While the default LinkedIn URL is functional, it can be long and difficult to remember. This is where a URL shortener comes in handy. A URL shortener is a tool that takes a long URL and creates a shorter, more manageable version. By using a URL shortener for your LinkedIn profile, you can:
- Create a more professional and memorable URL.
- Make it easier for others to share your profile.
- Track the number of clicks and conversions your LinkedIn profile generates.
- Optimize your URL for search engines.
- Enhance your personal brand and online presence.
How to Use a URL Shortener for Your LinkedIn Profile
Using a URL shortener for your LinkedIn profile is a straightforward process. Follow the steps below to shorten your LinkedIn URL and start driving conversions:
- Choose a reliable URL shortener. There are several popular options available, such as Bitly, TinyURL, and Rebrandly. Evaluate their features, ease of use, and analytics capabilities before making a decision.
- Sign up for an account with the chosen URL shortener. This typically involves providing your email address and creating a password.
- Once you have created an account, find the option to “shorten a URL” or a similar function.
- Copy your customized LinkedIn URL and paste it into the designated field.
- Click on the “Shorten” or “Create Short URL” button to generate your shortened LinkedIn URL.
- Copy the shortened URL and start using it to promote your LinkedIn profile.
By using a URL shortener, you can create a more professional and concise link that is easier to share and remember. Additionally, many URL shorteners offer analytics and tracking features, allowing you to monitor the performance of your LinkedIn profile and measure the success of your promotional efforts.
How to Use Your LinkedIn URL on Your Resume and Business Card
Now that you have customized and shortened your LinkedIn URL, it’s time to incorporate it into your resume and business card. Here are some tips on how to effectively use your LinkedIn URL:
On Your Resume
Including your LinkedIn URL on your resume can help potential employers and recruiters learn more about you and your professional background. Here’s where you can place it:
- In the header or footer section of your resume, along with your contact information.
- In the section where you list your social media profiles. Consider adding icons or logos for each platform, including LinkedIn.
- Within your professional summary or objective statement, as a call-to-action for employers to visit your LinkedIn profile.
On Your Business Card
Your business card is another important tool for networking and promoting your professional brand. Including your LinkedIn URL on your business card can help others easily connect with you online. Consider adding it in one of the following ways:
- In the contact information section, along with your email address and phone number.
- On the back of the business card, along with other social media profiles.
- As a QR code that links directly to your LinkedIn profile. This can be a creative and engaging way to stand out.
Remember to use your shortened LinkedIn URL to make it easier for others to type and remember. Additionally, you can consider adding a call-to-action, such as “Connect with me on LinkedIn” or “Visit my LinkedIn profile for more information.”
Best Practices for Using a URL Shortener for Your LinkedIn Profile
While using a URL shortener can be beneficial, it’s important to follow best practices to ensure you maximize the impact of your LinkedIn profile. Here are some tips to keep in mind:
- Keep your custom LinkedIn URL professional and aligned with your personal brand. Avoid using nicknames, numbers, or irrelevant words.
- Regularly update and optimize your LinkedIn profile to ensure it reflects your current skills, experience, and achievements.
- Track the performance of your shortened LinkedIn URL using the analytics provided by the URL shortener. This will help you understand the effectiveness of your promotional efforts.
- Share your shortened LinkedIn URL across various platforms, including social media, email signatures, and online portfolios.
- Engage with your LinkedIn network by posting relevant content, participating in discussions, and connecting with industry professionals. This will help drive more traffic to your profile.
By following these best practices, you can leverage a URL shortener to drive conversions from your LinkedIn profile and enhance your professional presence online.
Your LinkedIn profile is a valuable asset for building your professional network and showcasing your skills and experience. By customizing and shortening your LinkedIn URL, you can make it more professional, memorable, and easy to share. Use a reliable URL shortener to create a concise link that can be used on your resume, business card, and other platforms. Follow best practices and regularly update your LinkedIn profile to maximize its impact. Start leveraging the power of a URL shortener today and watch your conversions soar!