Using a URL shortener to promote your LinkedIn profile on other social media platforms

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26 Sep 2023  •   6 minutes read

Author: Admin

Using a URL Shortener to Promote Your LinkedIn Profile on Other Social Media Platforms

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With over 760 million users worldwide, it’s crucial to optimize your LinkedIn profile and make it easily accessible to potential employers, clients, and collaborators.

One effective way to promote your LinkedIn profile is by using a URL shortener. In this article, we’ll explore how you can customize your LinkedIn URL, find the optimal URL format, and share it on other social media platforms to maximize your visibility and reach.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It consists of your name followed by a series of numbers and letters. For example, a LinkedIn URL could look like this: linkedin.com/in/johndoe12345.

How to Get Your LinkedIn URL

By default, LinkedIn assigns a random URL to your profile, but you can easily customize it to make it more professional and memorable. Here’s how you can get your LinkedIn URL:

1. Sign in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button on the right-hand side of the page and click on it.

3. On the right-hand side of the page, you’ll see a section titled “Edit URL.” Click on the pencil icon next to the URL.

4. In the pop-up window, you’ll see the current URL assigned to your profile. If you haven’t customized it yet, it will be a string of random numbers and letters.

5. Click on the “Edit” button next to the URL.

6. Enter your desired custom URL in the text box. Try to keep it simple, professional, and easy to remember.

7. Click on the “Save” button to save your changes.

How to Change Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make changes, follow these steps:

1. Sign in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button on the right-hand side of the page and click on it.

3. On the right-hand side of the page, you’ll see a section titled “Edit URL.” Click on the pencil icon next to the URL.

4. In the pop-up window, you’ll see your current custom URL. Click on the “Edit” button next to the URL.

5. Enter your new desired custom URL in the text box.

6. Click on the “Save” button to save your changes.

How to Copy Your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily copy it to share it on other platforms. Here’s how:

1. Sign in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button on the right-hand side of the page and click on it.

3. On the right-hand side of the page, you’ll see a section titled “Edit URL.” Your customized URL will be displayed there.

4. Click on the URL to select it, then right-click and choose “Copy.”

Where to Find Your LinkedIn URL on the LinkedIn App

If you’re using the LinkedIn app on your mobile device, follow these steps to find your LinkedIn URL:

1. Open the LinkedIn app and sign in to your account.

2. Tap on your profile picture in the top left corner of the screen to access your profile.

3. Scroll down to the “Contact Info” section and tap on it.

4. Under the “Your Profile” section, you’ll find your LinkedIn URL.

LinkedIn URL Format

The format of a LinkedIn URL is as follows: linkedin.com/in/yourcustomURL. It’s important to note that LinkedIn URLs are case-insensitive, meaning uppercase and lowercase letters are treated the same.

When choosing a custom URL or sharing your LinkedIn URL, make sure to include the “http://” or “https://” prefix to ensure it functions as a clickable link.

How to Share Your LinkedIn URL

Now that you have your customized LinkedIn URL, it’s time to share it on other social media platforms and maximize your visibility. Here are some effective ways to share your LinkedIn URL:

1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally.

2. Share it on your business card: If you have physical business cards, include your LinkedIn URL alongside your other contact information.

3. Add it to your resume: Include your LinkedIn URL in the contact information section of your resume. This allows potential employers to learn more about your professional background and connect with you.

4. Share it on other social media platforms: Promote your LinkedIn profile on platforms like Twitter, Facebook, and Instagram by sharing your LinkedIn URL in your bio or profile description.

5. Incorporate it into your website: If you have a personal website or blog, add a LinkedIn icon or badge that links to your LinkedIn profile.

6. Include it in your online portfolios: If you have an online portfolio showcasing your work, make sure to include your LinkedIn URL alongside your projects and contact information.

Using a URL Shortener for Your LinkedIn URL

While the default LinkedIn URL is quite long and may not be visually appealing, you can use a URL shortener to create a more concise and memorable link. URL shorteners condense long URLs into shorter, more manageable ones.

There are several URL shortening services available that you can use to shorten your LinkedIn URL. Here are some popular options:

1. Bitly: Bitly is one of the most well-known URL shortening services. It offers both free and paid plans, allowing you to customize your shortened link and track statistics.

2. TinyURL: TinyURL is another popular URL shortening service. It allows you to create short, customized links for free.

3. Google URL Shortener: Google used to offer its own URL shortening service, but it has been discontinued. However, existing shortened links will continue to work.

4. Ow.ly: Ow.ly is a URL shortening service provided by Hootsuite. It’s primarily designed for social media management and tracking, but you can use it to shorten your LinkedIn URL as well.

Benefits of Using a URL Shortener for Your LinkedIn URL

Using a URL shortener for your LinkedIn URL offers several benefits:

1. Improved aesthetics: A shorter URL is visually more appealing and takes up less space, especially in print materials like business cards or resumes.

2. Increased memorability: Shortened URLs are easier to remember and type, making it more likely for people to visit your LinkedIn profile.

3. Enhanced tracking and analytics: Many URL shortening services provide analytics and tracking features, allowing you to see how many people clicked on your LinkedIn URL and from which platforms.

4. Customization options: Some URL shorteners allow you to customize the shortened link with your desired keywords or branding, further enhancing your personal or professional image.

How to Shorten Your LinkedIn URL with Bitly

In this section, we’ll walk you through the process of shortening your LinkedIn URL using Bitly:

1. Sign up for a Bitly account if you don’t already have one.

2. Once logged in, click on the “Create” button in the top right corner of the dashboard.

3. Paste your LinkedIn URL into the text box provided.

4. Click on the “Create” button to generate your shortened URL.

5. Customize your shortened URL if desired. Bitly allows you to add a custom keyword or branded domain to your link.

6. Click on the “Save” button to save your shortened LinkedIn URL.

7. Copy the shortened URL provided by Bitly and use it to promote your LinkedIn profile.

Best Practices for LinkedIn URL Optimization

When optimizing your LinkedIn URL, keep the following best practices in mind:

1. Keep it simple: Choose a URL that is easy to understand and remember. Avoid using numbers or symbols unless necessary.

2. Use your name: Ideally, your LinkedIn URL should include your full name or a variation of it. This helps with personal branding and makes it easier for others to find you.

3. Customize it: Take advantage of the opportunity to customize your LinkedIn URL. A personalized URL looks more professional and is more likely to be clicked on.

4. Avoid spammy keywords: While it’s fine to include relevant keywords in your LinkedIn URL, avoid using spammy or unrelated terms that could harm your professional image.

5. Test the URL: Before sharing your LinkedIn URL, make sure to test it to ensure it functions correctly and directs users to your profile.

Conclusion

Promoting your LinkedIn profile on other social media platforms is a great way to expand your professional network and increase your visibility. By customizing your LinkedIn URL and using a URL shortener, you can create a memorable and professional link that is easy to share and promotes your personal brand.

Remember to optimize your LinkedIn URL by keeping it simple, including your name, and avoiding spammy keywords. Share your LinkedIn URL on various platforms, including email signatures, business cards, resumes, and other social media profiles.

Using a URL shortener like Bitly can further enhance your LinkedIn URL’s aesthetics and provide tracking and analytics features. Experiment with different URL shorteners and find the one that best suits your needs.

Start leveraging the power of your LinkedIn profile by promoting it effectively using a customized and shortened URL. You’ll be surprised at the opportunities that can arise from a well-optimized LinkedIn presence.

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