Using a vanity URL for your LinkedIn profile to stand out from the crowd


26 Sep 2023  •   4 minutes read

Author: Admin

Stand Out on LinkedIn with a Custom Vanity URL

LinkedIn is the go-to social networking platform for professionals, connecting individuals from various industries and providing a platform for networking, job hunting, and personal branding. With millions of users on the platform, it’s important to find ways to stand out from the crowd and make a memorable impression. One effective way to do this is by using a custom vanity URL for your LinkedIn profile.

What is a Vanity URL and Why Should You Use One?

A vanity URL is a unique web address that is personalized and easy to remember. By default, LinkedIn assigns a random URL to your profile, which usually includes a series of numbers and letters. However, by customizing your LinkedIn URL, you can create a professional and memorable web address that reflects your personal brand.

A custom vanity URL not only looks more professional, but it also makes it easier for people to find and remember your LinkedIn profile. Instead of sharing a long and complex URL, you can simply provide your customized LinkedIn URL, making it more convenient for recruiters, potential clients, or colleagues to access your profile.

How to Get a Custom Vanity URL for Your LinkedIn Profile

Getting a custom vanity URL for your LinkedIn profile is a straightforward process. Here are the steps to follow:

Step 1: Sign In to Your LinkedIn Account

Start by signing in to your LinkedIn account using your email address and password. If you don’t have a LinkedIn account yet, you can sign up for free.

Step 2: Go to Your Profile

Once you’re logged in, navigate to your profile by clicking on your profile picture or the “Me” icon in the top right corner of the page. This will take you to your LinkedIn profile.

Step 3: Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, which is located on the top right side of your profile, just below your profile picture.

Step 4: Customize Your LinkedIn URL

In the window that appears, look for the section titled “Edit your custom URL” and click on the pencil icon next to your current URL. This will allow you to edit your LinkedIn URL.

Step 5: Enter Your Desired URL

In the text box that appears, enter your desired custom vanity URL. Keep in mind that your URL must be between 5 and 30 characters long and can only contain letters, numbers, and hyphens. Avoid using special characters or spaces.

Step 6: Save Your Changes

After entering your desired URL, click on the “Save” button to save your changes. LinkedIn will automatically check the availability of the URL and let you know if it’s already taken. If your desired URL is available, your custom vanity URL will be updated immediately.

It’s important to note that once you’ve set your custom vanity URL, you cannot change it again. Therefore, choose your URL carefully and make sure it accurately reflects your personal brand.

How to Use Your LinkedIn Vanity URL to Stand Out

Now that you have your custom vanity URL, it’s time to put it to good use and make your LinkedIn profile stand out. Here are some tips:

1. Include Your Vanity URL on Your Resume and Business Cards

Adding your custom LinkedIn vanity URL to your resume and business cards is a great way to direct potential employers or clients to your professional profile. It shows that you are proactive and tech-savvy, and makes it easy for them to access your profile and learn more about your experience and skills.

When including your vanity URL on your resume, make sure to format it as a clickable link. You can do this by using HTML tags in your resume document. For example, you can use the following HTML code:

<a href=""></a>

Replace “yourcustomurl” with your actual custom vanity URL. This will create a clickable link that recruiters or potential clients can easily click on to access your LinkedIn profile.

2. Share Your Vanity URL on Other Social Media Platforms

In addition to including your vanity URL on your resume, you should also share it on other social media platforms. This allows your followers and connections on platforms like Twitter, Facebook, or Instagram to easily find and connect with you on LinkedIn.

When sharing your vanity URL on social media, consider adding a brief description or call-to-action to encourage people to visit your LinkedIn profile. For example, you can say something like, “Connect with me on LinkedIn to stay updated on industry news and job opportunities.”

3. Use Your Vanity URL in Email Signatures

Another effective way to use your vanity URL is by including it in your email signature. This ensures that every time you send an email, the recipient has a direct link to your LinkedIn profile.

When adding your vanity URL to your email signature, consider using a hyperlink that is easy to click on. You can format it using HTML tags, similar to how you would format it on your resume. For example:

<a href=""></a>

4. Optimize Your LinkedIn Profile for Search Engines

Having a custom vanity URL is just one aspect of optimizing your LinkedIn profile. To make your profile stand out even further, you should also optimize it for search engines.

Here are a few tips to optimize your LinkedIn profile for search engines:

  • Include relevant keywords in your headline, summary, and experience sections.
  • Use a professional profile picture and add relevant keywords to the image file name.
  • Customize your LinkedIn URL to include your full name or relevant keywords.
  • Add links to your website, blog, or portfolio to showcase your work.
  • Regularly update your profile with new skills, experiences, and accomplishments.

By optimizing your LinkedIn profile for search engines, you increase the chances of your profile appearing in search results when someone looks for professionals in your industry or with your specific skills.


A custom vanity URL for your LinkedIn profile is a powerful tool that can help you stand out from the crowd and make a memorable impression on potential employers, clients, and colleagues. By following the steps outlined in this article, you can easily create and customize your LinkedIn URL to reflect your personal brand and make it easier for others to find and connect with you.

Remember to include your vanity URL on your resume, business cards, and other social media platforms to maximize its impact. Additionally, optimize your LinkedIn profile for search engines to further boost your online visibility and increase your chances of being discovered by the right people.

So why wait? Take a few minutes to customize your LinkedIn URL and start making a lasting impression today!

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