Using keywords in your LinkedIn profile URL to improve visibility and searchability


26 Sep 2023  •   3 minutes read

Author: Admin

Using Keywords in Your LinkedIn Profile URL to Improve Visibility and Searchability

Your LinkedIn profile is not only a representation of your professional self but also an opportunity to enhance your online presence and increase your visibility to potential employers, clients, and connections. One often overlooked way to optimize your LinkedIn profile is by using keywords in your profile URL. In this article, we will explore the importance of keywords in your LinkedIn profile URL and provide tips on how to effectively use them to improve your visibility and searchability.

Why are Keywords Important in Your LinkedIn Profile URL?

Your LinkedIn profile URL is a unique identifier that can directly impact your visibility in search engine results as well as within the LinkedIn platform itself. By incorporating relevant keywords into your profile URL, you can increase the chances of your profile appearing in search results when someone is looking for professionals with your specific skills and expertise.

Additionally, keywords in your profile URL can help you stand out from the competition. When recruiters or potential clients are searching for candidates or service providers, they often use specific keywords to narrow down their search. If your profile URL includes these keywords, it signals to them that you have the skills and experience they are looking for, increasing the likelihood of them clicking on your profile.

How to Customize Your LinkedIn Profile URL with Keywords

Now that we understand the importance of keywords in your LinkedIn profile URL, let’s go through the steps to customize it:

Step 1: Edit Your LinkedIn Profile

The first step is to edit your LinkedIn profile. To do this, log in to your LinkedIn account and navigate to your profile page. Once there, click on the “Edit profile” button to access the editing options.

Step 2: Locate the “Edit Public Profile & URL” Section

Once you are in the profile editing mode, scroll down until you find the “Edit public profile & URL” section. This section allows you to customize your profile URL and make it more keyword-rich.

Step 3: Customize Your Profile URL

Click on the pencil icon next to your current profile URL to start customizing it. A pop-up window will appear, allowing you to enter a new URL for your LinkedIn profile. It’s important to note that you can only use letters, numbers, hyphens, and underscores in your profile URL.

When choosing your new profile URL, try to incorporate relevant keywords that describe your professional skills, industry, or expertise. For example, if you are a marketing professional specializing in social media, you could consider a URL like “”.

Step 4: Save Your Changes

After customizing your profile URL, click on the “Save” button to apply the changes. LinkedIn will notify you if the URL you have chosen is already taken or if it violates their terms and conditions.

Tips for Using Keywords in Your LinkedIn Profile URL

Now that you know how to customize your LinkedIn profile URL with keywords, here are some tips to help you optimize it:

1. Be Specific and Relevant

Choose keywords that are specific to your skills, industry, or area of expertise. Avoid using generic terms that may not accurately represent your professional self. For example, instead of using “marketingprofessional”, consider using “digitalmarketingstrategist” if that better describes your role.

2. Use Long-Tail Keywords

Long-tail keywords are more specific phrases that typically have lower search volumes but higher conversion rates. Incorporating long-tail keywords in your LinkedIn profile URL can help you attract more targeted traffic and increase the chances of connecting with the right professionals.

3. Include Your Name

Adding your name to your LinkedIn profile URL can help improve your personal branding and make it easier for others to find you. Consider using a URL structure like “” or “”.

4. Avoid Keyword Stuffing

While it’s important to include relevant keywords in your profile URL, avoid keyword stuffing. Keyword stuffing refers to the excessive use of keywords in an attempt to manipulate search engine rankings. Instead, focus on using keywords naturally and sparingly to maintain a professional and readable URL.

5. Update Your URL as Your Profile Evolves

As your professional journey progresses and your skills or industry focus change, don’t forget to update your LinkedIn profile URL accordingly. Keeping your URL up to date ensures that it accurately reflects your current professional identity and increases your visibility to the right audience.


Incorporating keywords into your LinkedIn profile URL is an effective way to improve your visibility and searchability on the platform. By customizing your profile URL with relevant keywords, you can increase the chances of your profile appearing in search results and attract the attention of recruiters, potential clients, and industry professionals. Remember to choose keywords that accurately represent your professional self, avoid keyword stuffing, and update your URL as your profile evolves. With these tips, you can optimize your LinkedIn profile and enhance your online presence.

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