Using keywords to improve the visibility of your LinkedIn public profile


26 Sep 2023  •   4 minutes read

Author: Admin

Using keywords to optimize your LinkedIn public profile

LinkedIn is a powerful platform for professionals to connect, network, and find new career opportunities. With over 700 million users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by optimizing your LinkedIn URL and using keywords effectively. In this article, we will explore the importance of keywords on LinkedIn and how to optimize your profile to improve visibility and attract potential employers and connections.

What is a LinkedIn URL?

Before we dive into optimizing your LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address that directs to your public profile on the platform. It is an essential component of your online professional presence and can be customized to reflect your personal brand or area of expertise.

How to get your LinkedIn URL

If you’re wondering how to find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Click on “View Profile” from the dropdown menu.
  4. On your profile page, look for the URL under your profile picture.
  5. Click on the URL to open your public profile.
  6. Copy the URL from the address bar of your browser.

How to change your LinkedIn URL

If you’re not satisfied with the default LinkedIn URL assigned to you, you can customize it to make it more personalized and memorable. Follow these steps to change your LinkedIn URL:

  1. Go to your profile page by clicking on your profile picture in the top right corner of the screen.
  2. Click on the “Edit public profile & URL” button on the right-hand side of the page.
  3. In the “Edit URL” section on the right-hand side, click on the pencil icon next to your current URL.
  4. Type in your desired custom URL in the text box. Ideally, your custom URL should include your name or a variation of it.
  5. Click “Save” to save your new custom LinkedIn URL.

Why customize your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  • Professionalism: A custom URL looks more professional and shows that you take your online presence seriously.
  • Memorability: A personalized URL is easier to remember and share with others.
  • Branding: By including your name or area of expertise in your URL, you can reinforce your personal brand.
  • Search engine optimization (SEO): Customizing your URL with relevant keywords can improve your visibility in search engine results.
  • Easy to share: A shorter and more concise URL is easier to include on your resume, business cards, and other professional materials.

Where to use your LinkedIn URL

Your LinkedIn URL can be used in various ways to enhance your professional presence:

  1. Resume: Include your LinkedIn URL in the contact information section of your resume. It allows potential employers to easily access your profile and learn more about your qualifications.
  2. Email signature: Add your LinkedIn URL to your email signature to provide recipients with a direct link to your professional profile.
  3. Business cards: Include your LinkedIn URL on your business cards to encourage networking connections to connect with you online.
  4. Social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter or Instagram, to cross-promote your professional presence.
  5. Website or blog: If you have a personal website or blog, include a hyperlink to your LinkedIn profile to drive traffic and increase your visibility.

How to optimize your LinkedIn URL with keywords

Using keywords strategically in your LinkedIn URL can improve your visibility in search engine results and attract the right audience. Here are some tips to optimize your LinkedIn URL with keywords:

  • Research relevant keywords: Identify keywords that are commonly used in your industry or area of expertise. Tools like Google Keyword Planner or SEMrush can help you find popular keywords.
  • Incorporate keywords in your custom URL: When customizing your LinkedIn URL, try to include relevant keywords that describe your skills, profession, or industry. For example, if you’re a digital marketer, you can include “digital-marketing” or “online-marketing” in your URL.
  • Use hyphens or underscores: If your desired keywords are not available as a single word, you can use hyphens or underscores to separate them. For example, “john-doe-marketing” or “john_doe_marketing”.
  • Avoid spammy or excessive keyword stuffing: While it’s important to include relevant keywords, avoid stuffing your URL with too many keywords as it can appear spammy and negatively impact your online reputation.
  • Keep it concise: A shorter URL with a few targeted keywords is more effective than a long and convoluted URL. Aim for simplicity and clarity.

LinkedIn URL optimization best practices

In addition to incorporating keywords, here are some best practices to optimize your LinkedIn URL:

  • Use your full name: Including your full name in your LinkedIn URL helps with personal branding and makes it easier for others to find you online.
  • Avoid special characters: Stick to alphanumeric characters in your URL to ensure compatibility across different platforms and systems.
  • Keep it consistent: Once you’ve customized your LinkedIn URL, use it consistently across all your professional materials and online platforms.
  • Regularly update your profile: Optimizing your LinkedIn URL is just one piece of the puzzle. Make sure your profile is complete, up-to-date, and showcases your skills and experience effectively.
  • Promote your LinkedIn profile: Share your LinkedIn URL on your other social media profiles, website, and blog to attract more connections and potential employers.


Your LinkedIn public profile is an essential tool for building your professional network and attracting career opportunities. By optimizing your LinkedIn URL with relevant keywords and customizing it to reflect your personal brand, you can improve your visibility in search engine results and attract the right audience. Remember to use your LinkedIn URL consistently across all your professional materials and platforms to maximize its impact. With a well-optimized LinkedIn profile, you’ll be well on your way to achieving your career goals.

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