Using LinkedIn polls and surveys for market research.

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26 Sep 2023  •   3 minutes read

Author: Admin

Maximizing Market Research with LinkedIn Polls and Surveys

When it comes to market research, businesses are always on the lookout for effective tools and strategies to gather valuable insights. In recent years, LinkedIn has emerged as a powerful platform for professionals to connect, network, and share industry-specific knowledge. But did you know that LinkedIn also offers features such as polls and surveys that can be leveraged for market research? In this article, we will explore how you can use LinkedIn polls and surveys to gain valuable insights and make informed business decisions.

Why Use LinkedIn for Market Research?

LinkedIn is the world’s largest professional networking platform, with over 740 million members worldwide. It provides a unique opportunity to connect with professionals from various industries and gather insights from a highly targeted audience. Here are some reasons why LinkedIn is a valuable platform for market research:

LinkedIn Polls: Gathering Real-time Data

LinkedIn polls are a quick and effective way to gather real-time data from your connections and the wider LinkedIn community. With LinkedIn polls, you can ask multiple-choice questions and collect responses from your connections, industry peers, and potential customers. Here’s how you can create a LinkedIn poll:

Steps to Create a LinkedIn Poll

  • Step 1: Navigate to your LinkedIn homepage and click on the “Create a post” button.
  • Step 2: In the post composer, click on the “Poll” option.
  • Step 3: Enter your question in the “Ask a question” field.
  • Step 4: Add answer choices in the provided fields. You can add up to 4 answer choices.
  • Step 5: Optional – Select the duration for your poll. You can choose between 1 day, 3 days, 1 week, or 2 weeks.
  • Step 6: Optional – Add a relevant hashtag to increase the visibility of your poll.
  • Step 7: Click on the “Post” button to publish your poll.

Using LinkedIn Surveys: In-depth Insights

If you need more in-depth insights and want to gather detailed feedback, LinkedIn surveys can be a valuable tool. With LinkedIn surveys, you can create customized questionnaires and distribute them to your connections or specific target audiences. Here’s how you can create a LinkedIn survey:

Steps to Create a LinkedIn Survey

  • Step 1: Visit the LinkedIn Marketing Solutions website and sign in to your account.
  • Step 2: Click on the “Campaign Manager” tab and select “Create a campaign”.
  • Step 3: Choose the “Send Sponsored InMail” option.
  • Step 4: Define your target audience based on criteria such as job title, industry, location, and more.
  • Step 5: Draft your survey questions using the provided templates or create your own custom questions.
  • Step 6: Preview and review your survey before finalizing it.
  • Step 7: Set a budget for your campaign and launch it.
  • Step 8: Monitor the responses and analyze the data to gain valuable insights.

Best Practices for Using LinkedIn Polls and Surveys

To ensure the success of your market research efforts using LinkedIn polls and surveys, here are some best practices to keep in mind:

1. Clearly Define Your Objectives

Before creating a LinkedIn poll or survey, it’s important to clearly define your objectives. What insights are you looking to gather? What specific questions do you want to ask? Having a clear understanding of your goals will help you create focused and targeted polls or surveys.

2. Keep Your Questions Simple and Concise

Avoid asking complex or lengthy questions in your LinkedIn polls or surveys. Keep your questions simple, concise, and easy to understand. This will encourage more people to participate and provide accurate responses.

3. Target the Right Audience

LinkedIn offers advanced targeting options that allow you to reach specific audiences based on criteria such as job title, industry, location, and more. Make use of these targeting options to ensure that your polls or surveys reach the right audience who can provide relevant insights.

4. Promote Your Polls and Surveys

Don’t just rely on organic reach to gather responses for your LinkedIn polls and surveys. Promote your polls and surveys through your LinkedIn network, relevant groups, and even external channels such as email newsletters or social media. This will help you reach a wider audience and gather more responses.

5. Analyze and Act on the Data

Once you have gathered responses from your LinkedIn polls or surveys, it’s important to analyze the data and draw actionable insights. Look for patterns, trends, and correlations in the data that can help you make informed business decisions.

Conclusion

LinkedIn polls and surveys are powerful tools that can provide valuable insights for market research. By leveraging these features, businesses can gather real-time data, gain in-depth insights, and make informed decisions. Remember to define your objectives, keep your questions concise, target the right audience, promote your polls and surveys, and analyze the data to maximize the benefits of using LinkedIn for market research.

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