Using LinkedIn Premium to connect with industry influencers and thought leaders

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn has quickly become the go-to platform for professionals looking to network, build their personal brand, and connect with industry influencers and thought leaders. With over 740 million members worldwide, LinkedIn offers a wealth of opportunities to engage with top professionals in your field.

While the free version of LinkedIn provides a solid foundation for networking, upgrading to LinkedIn Premium can unlock a whole new level of benefits and features. In this article, we will explore the power of LinkedIn Premium and how it can help you connect with industry influencers and thought leaders.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service that offers enhanced features and benefits beyond the basic free version of LinkedIn. With LinkedIn Premium, users gain access to a variety of tools and insights that can help them stand out, connect with influential professionals, and stay ahead in their industry.

LinkedIn Premium offers different plans to cater to various professional needs. Whether you’re a job seeker, a sales professional, or a business owner looking to expand your network, there’s a LinkedIn Premium plan that can suit your goals.

Benefits of LinkedIn Premium

LinkedIn Premium offers a range of benefits that can help you connect with industry influencers and thought leaders. Let’s explore some of the key advantages:

1. Increased Visibility

With LinkedIn Premium, your profile gets boosted visibility, making it easier for industry influencers and thought leaders to discover you. Your profile will appear higher in search results, increasing the chances of connecting with professionals who can help advance your career or business.

Additionally, LinkedIn Premium allows you to see who has viewed your profile. This feature is invaluable for identifying potential connections and reaching out to industry influencers who have shown an interest in your profile.

2. Advanced Search Filters

LinkedIn Premium provides access to advanced search filters that can help you find and connect with industry influencers and thought leaders more effectively. These filters allow you to narrow down your search based on specific criteria such as industry, location, job title, and more.

By using these advanced search filters, you can identify professionals who are relevant to your field and reach out to them with personalized messages. This can significantly increase your chances of building meaningful connections with industry influencers.

3. InMail Messaging

One of the standout features of LinkedIn Premium is the ability to send InMail messages to professionals outside of your network. InMail allows you to reach out directly to industry influencers and thought leaders, even if you’re not connected with them.

With LinkedIn Premium, you receive a certain number of InMail credits each month, depending on your subscription plan. These credits can be used to send personalized messages to professionals and start conversations that can lead to valuable connections.

4. LinkedIn Learning

LinkedIn Premium grants you access to LinkedIn Learning, a vast library of online courses and tutorials led by industry experts. This feature can be particularly valuable for professionals looking to upskill, expand their knowledge base, and stay on top of industry trends.

By taking advantage of LinkedIn Learning, you can enhance your expertise in your field and position yourself as a knowledgeable professional. This can help attract the attention of industry influencers and thought leaders who are looking for experts to collaborate with or feature in their content.

5. LinkedIn Premium Analytics

LinkedIn Premium provides detailed analytics that can help you gauge the effectiveness of your networking efforts. These analytics offer insights into who is viewing your profile, how your posts are performing, and the impact of your interactions on the platform.

By analyzing these analytics, you can identify which strategies are working and adjust your approach to maximize your networking potential. This data can also help you identify industry influencers and thought leaders who are engaging with your content, allowing you to forge deeper connections with them.

Is LinkedIn Premium Worth It?

Now that we’ve explored the benefits of LinkedIn Premium, the question arises: is it worth the investment?

The answer largely depends on your professional goals and how you plan to leverage LinkedIn for networking and connecting with industry influencers. If you’re actively seeking job opportunities, the Job Seeker plan of LinkedIn Premium can provide valuable features such as access to salary insights, interview preparation tools, and the ability to see who’s hiring.

If you’re in sales or business development, LinkedIn Premium offers the Sales Navigator plan, which equips you with advanced lead search and management tools, as well as the ability to send InMail messages to potential prospects.

For professionals looking to build their personal brand and expand their network, LinkedIn Premium can provide a competitive edge by increasing visibility, offering advanced search filters, and granting access to LinkedIn Learning. These features can help you connect with industry influencers and thought leaders, ultimately enhancing your professional growth.

LinkedIn Premium Pricing

LinkedIn Premium offers different subscription plans to cater to a variety of professional needs. The pricing varies depending on the plan you choose:

1. LinkedIn Premium Career

The LinkedIn Premium Career plan is designed for professionals who are actively job seeking. It offers features such as salary insights, interview preparation tools, and the ability to see who’s viewed your profile. The LinkedIn Premium Career plan is priced at $29.99 per month.

2. LinkedIn Premium Business

The LinkedIn Premium Business plan is geared towards sales professionals and business owners. It includes advanced lead search and management tools, InMail messaging, and access to LinkedIn Learning. The LinkedIn Premium Business plan is priced at $59.99 per month.

3. LinkedIn Premium Sales Navigator

The LinkedIn Premium Sales Navigator plan is specifically designed for sales professionals. It offers advanced lead search and management tools, InMail messaging, and additional features such as TeamLink, which allows you to see who on your team is connected to a potential prospect. The LinkedIn Premium Sales Navigator plan is priced at $79.99 per month.

Please note that these prices are subject to change, and LinkedIn occasionally offers discounts or promotions on their Premium plans. It’s always a good idea to check the LinkedIn website for the most up-to-date pricing information.

Conclusion

LinkedIn Premium can be a powerful tool for connecting with industry influencers and thought leaders. With enhanced visibility, advanced search filters, InMail messaging, and access to LinkedIn Learning, LinkedIn Premium offers a range of features and benefits that can help you stand out and build meaningful connections.

While the cost of LinkedIn Premium may seem steep to some, the potential return on investment in terms of career advancement, business growth, and networking opportunities can make it well worth it. Ultimately, the decision to invest in LinkedIn Premium should be based on your professional goals and how you plan to leverage the platform for networking and influencer connections.

So, if you’re ready to take your networking game to the next level, consider unlocking the power of LinkedIn Premium and start connecting with industry influencers and thought leaders today.

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