Using LinkedIn’s featured section to personalize your profile

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26 Sep 2023  •   3 minutes read

Author: Admin

Using LinkedIn’s Featured Section to Personalize Your Profile

In today’s digital age, having a strong online presence is crucial for professional success. LinkedIn, the world’s largest professional networking platform, allows you to showcase your skills, experience, and achievements to potential employers and business partners. One of the key features of LinkedIn is the ability to personalize your profile to make it stand out from the crowd. In this article, we will explore how you can use LinkedIn’s featured section to personalize your profile and make a lasting impression on anyone who visits your page.

What is LinkedIn’s Featured Section?

LinkedIn’s featured section is a customizable section on your profile where you can showcase your best work, projects, articles, or any other content that you want to highlight. It allows you to add links, images, and rich media to engage your audience and give them a deeper insight into your professional achievements.

Why is the Featured Section Important?

The featured section is important because it gives you the opportunity to go beyond the traditional resume-style format of LinkedIn and showcase your work in a more dynamic and visually appealing way. It allows you to tell a story about your professional journey and demonstrate your skills and expertise through concrete examples. By leveraging the featured section effectively, you can make your profile more memorable and increase your chances of attracting the attention of recruiters, potential clients, and other professionals in your industry.

How to Access and Edit Your Featured Section

Accessing and editing your featured section is simple and can be done in just a few steps:

  1. Go to your LinkedIn profile page and click on the “Edit” button.
  2. Scroll down to the “Featured” section and click on the “Add featured” button.
  3. Choose the type of content you want to add from the available options: articles, links, media, or documents.
  4. Follow the prompts to add the content and customize its appearance.
  5. Click on the “Save” button once you are satisfied with your changes.

It’s important to note that the featured section is only available to LinkedIn members with the “Premium” subscription. If you don’t have a Premium subscription, you can still optimize other sections of your profile to personalize it and make a strong impression.

Best Practices for Using the Featured Section

Now that you know how to access and edit the featured section on your LinkedIn profile, let’s explore some best practices for using this powerful tool:

1. Showcasing Your Best Work

The featured section is a great place to showcase your best work and provide concrete examples of your skills and expertise. Whether it’s a project you completed, an article you wrote, or a presentation you delivered, choose content that reflects your abilities and achievements. Make sure to include a brief description or introduction to provide context and explain why the work is significant.

2. Adding Links to External Websites

In addition to showcasing your own work, you can also use the featured section to link to external websites or online portfolios where you have published your work. This can include articles you wrote for industry publications, guest blog posts, or websites where you have been featured. By linking to external websites, you can provide even more evidence of your expertise and establish yourself as a thought leader in your field.

3. Incorporating Rich Media

LinkedIn’s featured section allows you to incorporate rich media such as images, videos, and presentations. This can be particularly useful if you work in a visually-oriented industry such as design, photography, or videography. Use high-quality images or videos that showcase your work and make sure they are relevant to your professional goals. Remember to include a brief description or caption to provide context and explain the significance of the media.

4. Updating Your Featured Section Regularly

Once you have set up your featured section, it’s important to update it regularly to keep your profile fresh and relevant. Add new projects, articles, or content as you complete them, and remove any outdated or irrelevant items. By regularly updating your featured section, you can demonstrate your ongoing professional development and keep your profile up-to-date with your latest achievements.

Conclusion

LinkedIn’s featured section is a powerful tool that allows you to personalize your profile and showcase your best work. By leveraging this feature effectively, you can make your profile stand out from the crowd and increase your chances of attracting the attention of potential employers, clients, and other professionals. Remember to choose content that reflects your skills and expertise, incorporate rich media where relevant, and update your featured section regularly to keep your profile fresh and engaging. With a personalized and dynamic profile, you can make a lasting impression on anyone who visits your page and enhance your professional brand.

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