Using LinkedIn’s publishing platform on your iPhone to establish thought leadership

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26 Sep 2023  •   3 minutes read

Author: Admin

Using LinkedIn’s Publishing Platform on Your iPhone to Establish Thought Leadership

LinkedIn is not just a platform for connecting with professionals and expanding your network; it also offers a powerful publishing platform that allows you to establish thought leadership and share your expertise with a wider audience. With the LinkedIn mobile app, you can access this publishing platform right from your iPhone, making it convenient and easy to create and share valuable content.

What is LinkedIn’s Publishing Platform?

LinkedIn’s publishing platform, also known as LinkedIn Pulse, is a feature that allows users to create and share long-form articles on LinkedIn. These articles can cover a wide range of topics, from industry trends and insights to personal experiences and professional advice. Publishing on LinkedIn can help you establish yourself as a thought leader in your industry, build your professional brand, and attract new connections and opportunities.

How to Access LinkedIn’s Publishing Platform on Your iPhone

To access LinkedIn’s publishing platform on your iPhone, follow these steps:

  1. Download and install the LinkedIn mobile app from the App Store if you haven’t already.
  2. Open the LinkedIn app on your iPhone and sign in to your account.
  3. Tap on the “Home” icon at the bottom of the screen to go to your LinkedIn feed.
  4. Scroll down until you see the “Write an article” section and tap on it.
  5. You will be taken to the publishing platform where you can start creating your article.

Once you’re on the publishing platform, you can start writing your article using the built-in text editor. The editor allows you to format your text, add images, and create a visually appealing article. You can also save your drafts and come back to them later, ensuring that you have enough time to perfect your content before publishing.

Customizing Your LinkedIn URL

Your LinkedIn URL is the link to your LinkedIn profile that you can share with others. By default, your LinkedIn URL is a combination of random letters and numbers, but you have the option to customize it to make it more professional and memorable.

To customize your LinkedIn URL on your iPhone, follow these steps:

  1. Open the LinkedIn app on your iPhone and sign in to your account.
  2. Tap on your profile picture at the top left corner of the screen to go to your profile.
  3. Scroll down until you see the “Edit public profile & URL” section and tap on it.
  4. Under the “Edit URL” section, you will see your current LinkedIn URL. Tap on the pencil icon next to it.
  5. Type in your desired custom LinkedIn URL in the text field.
  6. Tap on the “Save” button to save your changes.

It’s important to choose a custom LinkedIn URL that reflects your professional brand and is easy to remember. Avoid using random numbers or special characters that might make it difficult for others to type in your URL. Instead, consider using your name or a variation of your name.

Sharing Your LinkedIn URL

Once you’ve customized your LinkedIn URL, you can easily share it with others to promote your professional brand and attract new connections. Here are a few ways you can share your LinkedIn URL:

  • Include it in your email signature
  • Add it to your business card
  • Include it in your resume or CV
  • Share it on your other social media profiles
  • Include it in your bio or about section on your website or blog

By sharing your LinkedIn URL, you make it easier for others to find and connect with you on LinkedIn. It also serves as a way to showcase your professional brand and expertise to potential employers, clients, and collaborators.

Optimizing Your LinkedIn URL for Maximum Visibility

Customizing your LinkedIn URL is just the first step in optimizing it for maximum visibility. Here are a few tips to help you optimize your LinkedIn URL:

  • Use your full name or a variation of it in your custom LinkedIn URL. This will make it easier for others to remember and type in.
  • Avoid using numbers or special characters in your LinkedIn URL, as they can make it more difficult to remember and type in.
  • Include keywords relevant to your industry or profession in your LinkedIn URL. This can help improve your visibility in LinkedIn and search engine results.
  • Share your LinkedIn URL on your other social media profiles and websites to drive traffic to your LinkedIn profile.
  • Regularly update your LinkedIn profile with new content, such as articles, posts, and updates, to keep your profile fresh and engaging.

By optimizing your LinkedIn URL, you increase your chances of being discovered by potential employers, clients, and collaborators who are searching for professionals in your field.

Conclusion

LinkedIn’s publishing platform is a valuable tool for establishing thought leadership and sharing your expertise with a wider audience. With the LinkedIn mobile app on your iPhone, you can easily access and use this platform to create and share long-form articles. By customizing your LinkedIn URL and optimizing it for maximum visibility, you can enhance your professional brand and attract new connections and opportunities.

So, why wait? Take advantage of LinkedIn’s publishing platform on your iPhone and start establishing thought leadership today!

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