Using your LinkedIn public profile to showcase your skills and expertise

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26 Sep 2023  •   6 minutes read

Author: Admin

LinkedIn has become one of the most popular social networking platforms for professionals. It provides a platform for individuals to showcase their skills, experience, and expertise to potential employers, clients, and industry peers. One of the key features of LinkedIn is the ability to create a public profile that can be easily shared with others. In this article, we will explore how you can use your LinkedIn public profile to showcase your skills and expertise.

What is a LinkedIn URL?

A LinkedIn URL is the web address that leads to your LinkedIn public profile. It is unique to each user and can be customized to reflect your name or brand. Your LinkedIn URL is an important tool for networking and personal branding. It allows you to easily share your profile with others and make it more discoverable online.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these simple steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. Look for the “Edit public profile & URL” button on the right side of your profile page and click on it.

5. Under the “Edit URL” section, you will see your current LinkedIn URL. If you haven’t customized it yet, it will be a combination of your name and some numbers. You can click on the pencil icon next to it to customize your URL.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL to make it more personalized and professional, follow these steps:

1. Follow steps 1-4 mentioned above to access the “Edit public profile & URL” section.

2. Click on the pencil icon next to your current LinkedIn URL.

3. Type in your desired URL in the text box. LinkedIn will automatically check if it is available.

4. Click on the “Save” button to update your LinkedIn URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL can help you create a more professional and memorable online presence. Follow these steps to customize your LinkedIn URL:

1. Access the “Edit public profile & URL” section by following steps 1-4 mentioned earlier.

2. Click on the pencil icon next to your current LinkedIn URL.

3. Type in your desired URL in the text box, keeping in mind that it should be unique and representative of your personal brand.

4. LinkedIn will automatically check if the URL is available. If it is already taken, you will need to try a different variation.

5. Once you have found a unique URL, click on the “Save” button to update your LinkedIn URL.

Where to Find Your LinkedIn URL on the App

If you are using the LinkedIn mobile app, follow these steps to find your LinkedIn URL:

1. Open the LinkedIn app on your device.

2. Tap on your profile picture in the top left corner of the screen.

3. Select “View profile” from the dropdown menu.

4. Scroll down to find the “Edit public profile & URL” button and tap on it.

5. Under the “Edit URL” section, you will see your current LinkedIn URL. Tap on the pencil icon next to it to customize your URL.

LinkedIn URL Shortener

LinkedIn also provides a URL shortener feature that allows you to create a shorter and more shareable version of your LinkedIn URL. Follow these steps to use the LinkedIn URL shortener:

1. Access the “Edit public profile & URL” section by following the steps mentioned earlier.

2. Click on the “Edit URL” button.

3. Under the “Your public profile URL” section, you will see a box with a shorter version of your LinkedIn URL. You can click on the “Copy” button to copy the shortened URL.

4. Use the shortened URL to share your LinkedIn profile with others via email, social media, or on your business cards.

How to Edit Your LinkedIn URL

If you want to make changes to your LinkedIn URL, such as adding or removing certain keywords, follow these steps:

1. Access the “Edit public profile & URL” section by following the steps mentioned earlier.

2. Click on the “Edit URL” button.

3. Make the desired changes to your URL in the text box.

4. Click on the “Save” button to update your LinkedIn URL.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL with others can help you expand your professional network and showcase your skills and expertise. Here are a few ways to share your LinkedIn URL:

1. Include your LinkedIn URL on your resume: Adding your LinkedIn URL to your resume allows potential employers to easily access your profile and learn more about your skills and experience.

2. Share your LinkedIn URL on social media: Share your LinkedIn URL on platforms like Twitter, Facebook, and Instagram to connect with your friends, colleagues, and industry peers.

3. Include your LinkedIn URL in your email signature: Add your LinkedIn URL to your email signature to provide recipients with an easy way to connect with you professionally.

4. Print your LinkedIn URL on your business cards: Including your LinkedIn URL on your business cards allows recipients to easily access your profile and learn more about your professional background.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

linkedin.com/in/yourname

For example, if your name is John Smith, your LinkedIn URL would be:

linkedin.com/in/johnsmith

What to Do If You Have an Invalid LinkedIn URL

If you receive an error message stating that your LinkedIn URL is invalid, it could be due to the following reasons:

1. Your desired URL is already taken by another user. In this case, you will need to try a different variation or choose a unique URL.

2. Your desired URL contains special characters or spaces. LinkedIn URLs can only contain letters, numbers, or hyphens. Make sure your URL does not contain any special characters or spaces.

3. Your desired URL violates LinkedIn’s terms of service. LinkedIn has specific guidelines regarding the use of URLs, and if your desired URL violates these guidelines, it will be considered invalid.

If you encounter any of these issues, try using a different variation of your name or brand to create a unique and valid LinkedIn URL.

How to Find Your LinkedIn URL on an iPhone

If you are using the LinkedIn app on an iPhone, follow these steps to find your LinkedIn URL:

1. Open the LinkedIn app on your iPhone.

2. Tap on your profile picture in the top left corner of the screen.

3. Scroll down to find the “Edit public profile & URL” button and tap on it.

4. Under the “Edit URL” section, you will see your current LinkedIn URL. Tap on the pencil icon next to it to customize your URL.

LinkedIn URLs on Other Social Networks

Many social networking platforms allow you to add your LinkedIn URL to your profile. Here are a few examples:

1. Facebook: You can add your LinkedIn URL to your Facebook profile by editing the “Contact and Basic Info” section.

2. Twitter: You can add your LinkedIn URL to your Twitter profile by editing the “Website” field in your profile settings.

3. Instagram: You can include your LinkedIn URL in your Instagram bio to provide your followers with a direct link to your LinkedIn profile.

4. Pinterest: You can add your LinkedIn URL to your Pinterest profile by editing the “Website” field in your profile settings.

Personalized LinkedIn URL on Your Resume

Including your personalized LinkedIn URL on your resume can make it easier for potential employers to access your profile and learn more about your skills and experience. Here are a few tips for including your LinkedIn URL on your resume:

1. Place your LinkedIn URL in the contact information section of your resume, along with your email address and phone number.

2. Make sure your LinkedIn URL is clickable by adding the “http://” or “https://” prefix before it.

3. Use a professional email address and phone number that are associated with your LinkedIn profile.

4. If you have a personal website or portfolio, you can include the URL alongside your LinkedIn URL to provide additional information about your work.

Shortened LinkedIn URL for Business Cards

When including your LinkedIn URL on your business cards, it is recommended to use a shortened version of the URL to make it more visually appealing. Here are a few tips for creating a shortened LinkedIn URL for your business cards:

1. Use a URL shortening service like bit.ly or goo.gl to create a shorter version of your LinkedIn URL.

2. Test the shortened URL to make sure it redirects to your LinkedIn profile correctly.

3. Include the shortened LinkedIn URL alongside your name and contact information on your business cards.

Copy Your LinkedIn URL

If you want to copy your LinkedIn URL to share it with others, follow these steps:

1. Access the “Edit public profile & URL” section by following the steps mentioned earlier.

2. Click on the “Edit URL” button.

3. Under the “Your public profile URL” section, you will see your LinkedIn URL. Select the URL and copy it using the copy shortcut (Ctrl+C on Windows or Command+C on Mac) or right-click and select “Copy.”

4. You can now paste the LinkedIn URL wherever you want to share it, such as in an email, social media post, or on your website.

Conclusion

Your LinkedIn public profile is a powerful tool for showcasing your skills and expertise to the professional world. By customizing your LinkedIn URL, you can create a more personalized and professional online presence. Use the tips and techniques mentioned in this article to optimize your LinkedIn URL for better visibility and networking opportunities. Remember to regularly update your LinkedIn profile with new skills, experiences, and accomplishments to keep it relevant and engaging. Happy networking!

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