Using your LinkedIn URL to establish yourself as a thought leader in your industry


26 Sep 2023  •   4 minutes read

Author: Admin

Maximize Your Professional Brand with a Custom LinkedIn URL

In today’s digital age, establishing a strong online presence is crucial for professionals looking to advance their careers. One platform that has become paramount in the professional world is LinkedIn. With over 700 million users worldwide, LinkedIn is the go-to social network for professionals to connect, share insights, and showcase their expertise.

While having a LinkedIn profile is a great first step, it’s essential to optimize your profile to stand out from the crowd. One simple way to do this is by customizing your LinkedIn URL. In this article, we will explore how to get, customize, and optimize your LinkedIn URL to enhance your personal brand and professional reputation.

What is a LinkedIn URL?

Before we dive into the details, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It serves as your digital identity on the platform and is an essential component of your personal brand.

By default, LinkedIn assigns a generic URL to your profile, which contains a combination of letters, numbers, and special characters. However, this default URL is not memorable or user-friendly. To establish yourself as a thought leader in your industry, it’s crucial to customize your LinkedIn URL to reflect your personal brand and make it easier for others to find and connect with you.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL before, you might be wondering how to find your LinkedIn URL. Follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL located below your profile picture. It will start with “” followed by a unique combination of letters and numbers.
  5. Copy the entire URL by highlighting it and pressing Ctrl+C (Windows) or Command+C (Mac).

Now that you have your LinkedIn URL, let’s explore how to customize it to maximize its impact on your personal brand.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a straightforward process. Follow these steps to create a personalized LinkedIn URL:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile, just below your profile picture.
  3. In the right-hand column, under the “Edit URL” section, click on the pencil icon next to your current LinkedIn URL.
  4. A pop-up window will appear, allowing you to edit your URL. Type in your desired custom URL, keeping in mind that it should be professional, memorable, and relevant to your personal brand.
  5. Click “Save” to save your new custom LinkedIn URL.

Once you’ve saved your custom LinkedIn URL, it will immediately become active and direct users to your profile. However, keep in mind that changing your LinkedIn URL will also change the URL of any LinkedIn publications or articles you have previously shared. Make sure to update any external links to your LinkedIn content to ensure a seamless user experience.

LinkedIn URL Optimization Tips

Now that you have a custom LinkedIn URL, let’s explore some optimization tips to make the most of this valuable digital asset:

1. Keep it Professional

Your LinkedIn URL should reflect your professional brand, so avoid using nicknames, slang, or inappropriate words. Stick to your name or a variation of it that is easy to remember and relevant to your industry.

2. Make it Memorable

A memorable LinkedIn URL is more likely to be shared and remembered by others. Consider using a combination of your name and industry-related keywords to make your URL stand out. For example, if your name is John Smith and you’re a marketing professional, your custom URL could be something like “johnsmithmarketing.”

3. Optimize for Search Engines

Search engine optimization (SEO) is not just for websites. By including relevant keywords in your LinkedIn URL, you can increase your visibility in search engine results. Think about the keywords that are most relevant to your industry and incorporate them into your custom URL. For example, if you’re a graphic designer, your custom URL could be “janesmithgraphicdesign.”

4. Share it Everywhere

Once you have your custom LinkedIn URL, make sure to share it across all your digital platforms. Include it in your email signature, business cards, resume, and other professional profiles. By promoting your LinkedIn URL, you increase the chances of others discovering your profile and connecting with you.

LinkedIn URL Best Practices

Now that you understand how to customize and optimize your LinkedIn URL, let’s explore some best practices to ensure you make the most of this valuable digital asset:

1. Keep it Consistent

Consistency is key when it comes to personal branding. Make sure your custom LinkedIn URL is consistent with your other online profiles, such as your website or social media accounts. This helps create a cohesive digital presence and makes it easier for others to find and connect with you.

2. Track Your Analytics

LinkedIn provides analytics for your profile, including insights into profile views and engagement. Take advantage of these analytics to track the performance of your LinkedIn URL. By monitoring your analytics, you can identify trends, measure the success of your personal branding efforts, and make adjustments as needed.

3. Be Mindful of Privacy Settings

LinkedIn offers privacy settings that allow you to control who can see your profile and contact you. When customizing your LinkedIn URL, make sure to review and adjust your privacy settings accordingly. Consider whether you want your URL to be visible to everyone, your connections, or only people you’re connected with directly.

4. Update Your URL When Changing Jobs

If you change jobs or switch industries, it’s a good idea to update your LinkedIn URL to reflect your new role and industry. This ensures that your URL remains relevant and aligned with your professional brand. Remember to update your custom URL whenever there are significant changes to your career or personal brand.

In Conclusion

Your LinkedIn URL is a powerful tool for establishing yourself as a thought leader in your industry. By customizing and optimizing your LinkedIn URL, you can enhance your personal brand, increase your visibility, and attract more opportunities for professional growth. Follow the steps outlined in this article to get, customize, and optimize your LinkedIn URL, and start maximizing your professional brand today.

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