Utilizing LinkedIn Premium InMail for targeted recruitment efforts


26 Sep 2023  •   4 minutes read

Author: Admin


Recruiting top talent is a crucial aspect of any successful business. When it comes to finding the right candidates for your organization, LinkedIn is often the go-to platform for recruiters. With its vast network of professionals, LinkedIn provides access to a pool of potential candidates. However, to truly maximize your recruitment efforts, LinkedIn Premium InMail can be a game-changer. In this article, we will explore the benefits, features, and cost of LinkedIn Premium InMail, and discuss how it can help you find the perfect candidates for your company.

What is LinkedIn Premium InMail?

LinkedIn Premium InMail is a feature offered by LinkedIn to its premium subscribers, allowing them to send direct messages to any LinkedIn member, even if they are not in their network. This means that recruiters can reach out to potential candidates directly, without needing an introduction or connection. With LinkedIn Premium InMail, recruiters can send personalized messages, inquire about job opportunities, and establish direct contact with candidates they are interested in.

LinkedIn Premium InMail Benefits

LinkedIn Premium InMail offers several benefits that make it an invaluable tool for recruiters:

1. Reach a Larger Audience

LinkedIn Premium InMail allows you to connect with professionals outside your network, expanding your reach and giving you access to a larger pool of potential candidates. This means that you can easily target and engage with individuals who may not have appeared in your search results or crossed your path through traditional networking.

2. Personalization and Customization

With LinkedIn Premium InMail, you can craft personalized messages to potential candidates, addressing them by their name and mentioning specific details from their profile. This level of personalization shows that you have taken the time to research and understand their background, making your message more impactful and increasing the chances of a positive response.

3. Increased Response Rates

LinkedIn Premium InMail messages have a higher likelihood of being read and responded to compared to regular LinkedIn messages or emails. LinkedIn members receive a notification when they receive an InMail, making it more likely that they will open and engage with your message. This increased visibility can significantly improve response rates and ultimately lead to more successful recruitment outcomes.

4. InMail Analytics

LinkedIn Premium provides detailed analytics on your InMail messages, allowing you to track and measure the effectiveness of your outreach efforts. You can see metrics such as open rates, response rates, and click-through rates, which can help you refine your messaging strategy and improve your overall recruitment approach.

LinkedIn Premium InMail Features

LinkedIn Premium InMail offers several features that enhance the recruitment process:

1. InMail Credits

LinkedIn Premium InMail operates on a credit-based system. Depending on your LinkedIn Premium plan, you will receive a certain number of InMail credits per month. Each credit allows you to send one InMail message to a LinkedIn member outside your network. It is important to manage your credits wisely and use them strategically to connect with the most relevant candidates.

2. Open Profile

LinkedIn Premium subscribers have the option to enable the Open Profile feature, which allows anyone on LinkedIn to message them for free. This can be particularly useful for recruiters, as it removes any potential barriers to communication and encourages candidates to reach out directly.

3. Saved Searches

LinkedIn Premium InMail allows you to save your search criteria, so you can easily revisit and rerun your searches in the future. This feature saves time and ensures that you stay updated on any new potential candidates who meet your specified criteria.

4. InMail Templates

LinkedIn Premium provides access to a library of pre-designed InMail templates that can be customized and used for various recruitment purposes. These templates can serve as a starting point for your messages, helping you craft compelling and effective outreach communications.

LinkedIn Premium InMail Cost

LinkedIn Premium InMail is available as part of various LinkedIn Premium plans, each with its own pricing structure. The cost of LinkedIn Premium varies depending on the plan you choose and the country you are based in. It is important to consider your recruitment needs and budget when selecting the right LinkedIn Premium plan for your organization.

Is LinkedIn Premium InMail Worth It?

The value of LinkedIn Premium InMail ultimately depends on your specific recruitment goals and budget. However, for many recruiters, the benefits and features offered by LinkedIn Premium InMail make it a worthwhile investment. The ability to directly reach out to potential candidates, increase response rates, and track the effectiveness of your outreach efforts can greatly enhance your recruitment strategy and lead to better hiring outcomes.

LinkedIn Premium InMail Discounts

LinkedIn occasionally offers discounts and promotions on its Premium plans, including LinkedIn Premium InMail. It is worth keeping an eye out for these discounts, as they can provide an opportunity to access LinkedIn Premium InMail at a reduced cost. Additionally, some organizations may be eligible for discounted rates based on the number of licenses purchased or their partnership with LinkedIn.


LinkedIn Premium InMail is a powerful tool for recruiters looking to find and engage with top talent. Its benefits, features, and analytics capabilities make it an invaluable resource for targeted recruitment efforts. While the cost of LinkedIn Premium InMail should be taken into consideration, the potential to connect with a larger audience, personalize messages, increase response rates, and track the effectiveness of your outreach efforts make it a worthwhile investment for many organizations. By leveraging LinkedIn Premium InMail, you can take your recruitment strategy to the next level and find the perfect candidates for your company.

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