Utilizing LinkedIn’s showcase pages to highlight different aspects of your brand


26 Sep 2023  •   4 minutes read

Author: Admin

Utilizing LinkedIn’s Showcase Pages to Highlight Different Aspects of Your Brand

LinkedIn has become one of the most powerful platforms for businesses to market themselves and reach their target audience. With over 700 million users, LinkedIn offers a unique opportunity to connect with professionals and decision-makers in your industry. One of the features that can help you maximize your LinkedIn marketing strategy is Showcase Pages.

What are Showcase Pages?

Showcase Pages are an extension of your LinkedIn Company Page and allow you to highlight different aspects of your brand, business units, or products. They provide a dedicated space to share content and engage with your target audience on specific topics or interests. Showcase Pages can be used to showcase your products, services, events, thought leadership, or any other aspect of your brand that requires a focused approach.

Why Should You Use Showcase Pages?

Showcase Pages offer several benefits for your LinkedIn marketing strategy:

1. Targeted Content Strategy

By creating Showcase Pages, you can tailor your content strategy to specific segments of your audience. Instead of bombarding your followers with generic content, you can provide them with highly relevant and targeted information. This allows you to engage your audience more effectively and build stronger relationships with potential customers.

2. Increased Visibility

Showcase Pages are indexed by search engines, which means they can improve your brand’s visibility in search results. By optimizing your Showcase Pages with relevant keywords and providing valuable content, you can attract organic traffic and reach a wider audience. This can lead to increased brand awareness and more opportunities for business growth.

3. Better Analytics

Showcase Pages have their own analytics, separate from your Company Page. This allows you to track the performance of each Showcase Page and gain insights into the interests and preferences of your target audience. By analyzing the data, you can make informed decisions and optimize your content strategy to better meet the needs of your audience.

4. Enhanced Engagement

Showcase Pages provide a dedicated space for your audience to engage with your brand. Users can follow specific Showcase Pages to receive updates and stay informed about the topics they are interested in. This creates a sense of community and fosters deeper engagement with your brand. By responding to comments and actively participating in discussions, you can build trust and establish your brand as a thought leader in your industry.

How to Create Showcase Pages

Creating Showcase Pages on LinkedIn is a relatively straightforward process. Here’s a step-by-step guide on how to create your own Showcase Pages:

1. Access Your LinkedIn Company Page

To create Showcase Pages, you need to have a LinkedIn Company Page. If you don’t have one yet, create a Company Page by clicking on the “Work” icon in the top right corner of your LinkedIn homepage and selecting “Create a Company Page”. Fill in all the required information and complete the setup process.

2. Go to the “Admin Center”

Once you have your Company Page set up, go to the “Admin Center” by clicking on the “Work” icon and selecting “Admin Center” from the dropdown menu. This will take you to the backend of your Company Page where you can manage your Showcase Pages.

3. Click on “Showcase Pages”

In the Admin Center, you will find a tab called “Showcase Pages”. Click on it to access the Showcase Pages management dashboard.

4. Click on “Create a Showcase Page”

On the Showcase Pages management dashboard, you will see an option to “Create a Showcase Page”. Click on it to start the creation process.

5. Fill in the Required Information

When creating a Showcase Page, you will need to provide the following information:

  • Showcase Page Name: Choose a name that accurately represents the aspect of your brand you want to highlight.
  • Page URL: Customize the URL of your Showcase Page to make it easy to remember and share.
  • Language: Select the primary language for your Showcase Page.
  • Admins: Choose the LinkedIn users who will have admin access to your Showcase Page.
  • Logo and Banner Image: Upload images that represent your Showcase Page and align with your brand identity.
  • Description: Write a compelling description that clearly communicates the purpose and value of your Showcase Page.
  • Website: Add a link to your website or landing page related to your Showcase Page.

6. Publish Your Showcase Page

Once you have filled in all the required information, click on the “Publish” button to make your Showcase Page live. Congratulations! You have successfully created your Showcase Page.

Tips for Optimizing Your Showcase Pages

Now that you have your Showcase Pages set up, it’s time to optimize them for maximum impact. Here are some tips to help you get started:

1. Define Your Target Audience

Before creating content for your Showcase Pages, it’s important to clearly define your target audience. Who are you trying to reach? What are their interests and pain points? Understanding your audience will help you create relevant and engaging content that resonates with them.

2. Use Keywords

Integrate relevant keywords into your Showcase Page name, description, and content. This will help search engines identify and index your pages, improving their visibility in search results. Be mindful of using keywords naturally and avoid keyword stuffing, as it can negatively impact the user experience.

3. Create Compelling Content

Focus on creating high-quality, valuable content that educates, informs, or entertains your audience. Showcase Pages are an opportunity to showcase your expertise and thought leadership. Share industry insights, case studies, success stories, and other content that demonstrates your brand’s value.

4. Leverage Multimedia

Make your Showcase Pages visually appealing by using images, videos, and infographics. Visual content tends to grab attention and can help you convey complex information in a more engaging way. Experiment with different types of multimedia to see what resonates with your audience.

5. Engage with Your Audience

Showcase Pages are not just a platform for broadcasting your message. They are an opportunity to engage with your audience and build meaningful relationships. Respond to comments, ask questions, and encourage discussions. Show your audience that you value their input and opinions.

6. Promote Your Showcase Pages

Don’t forget to promote your Showcase Pages to maximize their reach. Share links to your Showcase Pages on your Company Page, personal LinkedIn profile, and other social media channels. Consider running targeted LinkedIn ads to reach a broader audience and drive traffic to your Showcase Pages.


LinkedIn’s Showcase Pages are a valuable tool for highlighting different aspects of your brand and reaching your target audience. By creating targeted content, optimizing your pages, and engaging with your audience, you can enhance your LinkedIn marketing strategy and drive business growth. Start leveraging Showcase Pages today and unlock the full potential of LinkedIn for your brand.

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