Utilizing your LinkedIn URL on the app to share industry-related articles and insights

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26 Sep 2023  •   4 minutes read

Author: Admin

How to Optimize Your LinkedIn URL on the App

LinkedIn has become the go-to platform for professionals to connect, network, and share industry-related articles and insights. One key feature that many people overlook is the ability to optimize their LinkedIn URL on the app. By customizing your LinkedIn URL, you can make it easier for others to find and remember your profile, as well as create a professional online presence that aligns with your personal brand. In this article, we will explore how to get, change, and customize your LinkedIn URL on the app, and discuss the benefits of utilizing this feature to share industry-related articles and insights.

What is a LinkedIn URL and How to Get It?

Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It typically includes your name or some variation of it, and can be customized to reflect your personal brand. To find your LinkedIn URL on the app, follow these steps:

1. Open the LinkedIn app on your mobile device.

2. Go to your profile by tapping on your profile picture in the top left corner of the screen.

3. Scroll down to the “Contact Info” section and tap on it.

4. Under the “Websites” section, you will find your LinkedIn URL listed as “LinkedIn Profile”. Tap on it to copy the URL to your clipboard.

How to Change Your LinkedIn URL on the App

If you are not satisfied with your current LinkedIn URL and want to change it to something more memorable or reflective of your personal brand, you can easily do so on the app. Follow these steps to change your LinkedIn URL:

1. Open the LinkedIn app on your mobile device.

2. Go to your profile by tapping on your profile picture in the top left corner of the screen.

3. Scroll down to the “Contact Info” section and tap on it.

4. Under the “Websites” section, you will find your current LinkedIn URL listed as “LinkedIn Profile”. Tap on the pencil icon next to it.

5. Enter your desired custom LinkedIn URL in the provided field. Keep in mind that the URL must be unique and not already taken by another LinkedIn user.

6. Tap “Save” to update your LinkedIn URL.

Benefits of Customizing Your LinkedIn URL

Customizing your LinkedIn URL can provide several benefits when it comes to networking and sharing industry-related articles and insights. Here are some advantages to consider:

1. Memorability: By customizing your LinkedIn URL, you can make it easier for others to remember and find your profile. A personalized URL that includes your name or relevant keywords can leave a lasting impression and increase the chances of others reaching out to connect or collaborate.

2. Professionalism: Having a customized LinkedIn URL demonstrates that you are serious about your professional online presence. It shows that you have taken the time to optimize your profile and create a cohesive personal brand across different platforms.

3. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing it, you can align it with your overall branding strategy and create a consistent online presence that reflects your expertise and interests.

4. Search Engine Optimization (SEO): A customized LinkedIn URL that includes relevant keywords can improve your visibility in search engine results. When people search for professionals in your field or industry, having a keyword-rich URL can increase the chances of your profile appearing in their search results.

How to Utilize Your LinkedIn URL for Sharing Articles and Insights

Now that you have optimized your LinkedIn URL on the app, it’s time to leverage this feature to share industry-related articles and insights. Here are some strategies to consider:

1. Include your LinkedIn URL on your resume: When applying for jobs or networking opportunities, include your customized LinkedIn URL on your resume. This makes it easy for recruiters and potential employers to learn more about your professional background and connect with you.

2. Add your LinkedIn URL to your business card: If you regularly attend networking events or conferences, consider adding your LinkedIn URL to your business card. This allows people you meet to easily access your profile and stay connected with you.

3. Share your LinkedIn URL on other social networks: If you are active on other social media platforms, such as Twitter or Instagram, share your LinkedIn URL in your bio or profile. This encourages your followers to connect with you on LinkedIn and engage with your industry-related articles and insights.

4. Shorten your LinkedIn URL for easy sharing: If your LinkedIn URL is too long or complicated, consider using a URL shortener to create a more concise and shareable link. There are several free URL shortening tools available online that can help you create a shortened LinkedIn URL.

LinkedIn URL Best Practices

When customizing your LinkedIn URL on the app, it’s important to follow a few best practices to ensure its effectiveness:

1. Keep it professional: Your LinkedIn URL is a reflection of your professional identity. Avoid using nicknames, slang, or inappropriate words in your custom URL. Stick to your name or a variation of it for a more professional image.

2. Use relevant keywords: Incorporate relevant keywords into your LinkedIn URL to improve its visibility in search engine results. Consider including industry-specific terms or your areas of expertise to make your profile more discoverable.

3. Avoid changing your URL frequently: While you have the ability to change your LinkedIn URL, it’s best to choose a custom URL that you can stick with for the long term. Constantly changing your URL can make it difficult for others to find and remember your profile.

Conclusion

Optimizing your LinkedIn URL on the app is a simple yet effective way to enhance your online presence and share industry-related articles and insights. By customizing your LinkedIn URL, you can make it easier for others to find and remember your profile, as well as create a professional image that aligns with your personal brand. Take advantage of this feature by including your LinkedIn URL on your resume, business cards, and other social media profiles. Remember to follow best practices and avoid changing your URL frequently for maximum impact. Utilize your LinkedIn URL to its full potential and watch your professional network grow.

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