Why a branded LinkedIn profile URL can enhance your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

Why a Branded LinkedIn Profile URL Can Enhance Your Personal Brand

LinkedIn is a powerful platform for professionals looking to expand their network, build their personal brand, and showcase their expertise. With over 740 million members worldwide, LinkedIn provides ample opportunities to connect with like-minded professionals, discover new career opportunities, and establish yourself as a thought leader in your industry.

One often overlooked aspect of LinkedIn is the profile URL. Your LinkedIn profile URL is essentially your online address on the platform, and it plays a crucial role in enhancing your personal brand. In this article, we will explore why having a branded LinkedIn profile URL is important and how you can optimize it to make a lasting impression.

What is a LinkedIn Profile URL?

A LinkedIn profile URL is a unique web address that directs users to your personal LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your profile URL, which can be long, difficult to remember, and not visually appealing. However, LinkedIn offers the option to customize your profile URL to reflect your name or personal brand.

For example, a default LinkedIn profile URL might look something like this: linkedin.com/in/john-doe-123456789. On the other hand, a customized LinkedIn profile URL would look like this: linkedin.com/in/johndoe. As you can see, the customized URL is shorter, easier to remember, and more visually appealing.

Why Should You Customize Your LinkedIn Profile URL?

Having a branded LinkedIn profile URL offers several benefits for your personal brand and online presence:

1. Enhances Your Professional Image

A customized LinkedIn profile URL gives you a more professional image. It shows that you have taken the time to personalize your online presence and pay attention to the details. A branded URL also demonstrates that you are serious about your professional development and are committed to building a strong personal brand.

2. Increases Your Visibility

Optimizing your LinkedIn profile URL with relevant keywords can improve your visibility in search results both within LinkedIn and on external search engines like Google. When someone searches for your name or industry-related keywords, a customized URL that includes your name or relevant keywords can help your profile rank higher in search results.

3. Makes Your Profile Easier to Share

A customized LinkedIn profile URL is much easier to share than a long and complicated default URL. Whether you are networking at an event, including your LinkedIn profile on your business card, or sharing your profile link via email or social media, a shorter and more memorable URL is more likely to be clicked on and shared by others.

4. Establishes Consistency Across Platforms

By using a branded LinkedIn profile URL that matches your name or personal brand, you create consistency across all your online platforms. Whether someone finds you on LinkedIn, Google, or any other social media platform, they will easily recognize and associate your personal brand with a consistent URL.

How to Customize Your LinkedIn Profile URL

Customizing your LinkedIn profile URL is a simple and straightforward process. Follow these steps to create your branded LinkedIn profile URL:

1. Log in to your LinkedIn account

Visit the LinkedIn homepage and enter your login credentials to access your account. If you don’t have a LinkedIn account, you will need to create one before customizing your profile URL.

2. Navigate to your profile

Once you are logged in, click on the “Me” icon at the top right corner of the LinkedIn homepage. From the dropdown menu, select “View profile” to access your profile page.

3. Edit your URL

On your profile page, locate the URL section below your profile picture and headline. Click on the “Edit public profile & URL” link next to your profile URL.

4. Customize your URL

In the “Edit URL” section, you will see your current LinkedIn profile URL. To customize it, click on the pencil icon next to the URL. Enter your desired URL, which can be your full name or a variation that reflects your personal brand. Keep in mind that your URL must be unique and can only contain letters, numbers, and hyphens.

5. Save your changes

After entering your desired URL, click the “Save” button to save your changes. LinkedIn will verify if the URL is available and inform you if it is already taken. If your desired URL is not available, try different variations until you find one that is unique.

LinkedIn URL Optimization Tips

Customizing your LinkedIn profile URL is just the first step. To maximize the impact of your branded URL, consider the following optimization tips:

1. Use Your Full Name

Using your full name in your LinkedIn profile URL is the most straightforward and effective way to enhance your personal brand. It makes your URL memorable and easy to associate with your professional identity.

2. Include Relevant Keywords

Incorporating relevant keywords in your LinkedIn URL can improve your visibility in search results. Think about the keywords that are relevant to your industry, expertise, or job title, and try to include them in your URL. For example, if you are a marketing specialist, you might include the keyword “marketing” in your URL.

3. Keep it Short and Simple

A shorter and more concise URL is easier to remember and share. Avoid using long phrases or unnecessary characters in your LinkedIn URL. Stick to your name or personal brand and keep it simple and clean.

4. Update Your LinkedIn URL on Other Platforms

Once you have customized your LinkedIn profile URL, make sure to update it on your other online platforms, such as your personal website, blog, business cards, and social media profiles. This ensures consistency across all your online channels and makes it easier for others to find and connect with you.


Your LinkedIn profile URL is an essential element of your personal brand and online presence. By customizing and optimizing your URL, you can enhance your professional image, increase your visibility, and make it easier for others to find and connect with you. Take the time to customize your LinkedIn profile URL today and start leveraging its benefits for your personal brand.

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