Why a short and memorable LinkedIn profile URL is essential


26 Sep 2023  •   4 minutes read

Author: Admin

Why a short and memorable LinkedIn profile URL is essential

LinkedIn has become the go-to platform for professionals looking to network, build their personal brand, and find new career opportunities. With over 700 million users worldwide, having a strong presence on LinkedIn is crucial in today’s highly competitive job market.

What is a LinkedIn profile URL?

A LinkedIn profile URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a long and randomly generated URL to each user’s profile, which is difficult to remember and share. However, LinkedIn allows users to customize their profile URL to make it shorter, more memorable, and aligned with their personal brand.

Why is a short and memorable LinkedIn profile URL essential?

A short and memorable LinkedIn profile URL is essential for several reasons:

1. Easy to share and remember

Long and complex URLs can be difficult to remember and share with others. A short and memorable LinkedIn profile URL makes it easier for you to include it on your business card, resume, email signature, or any other professional communication. It allows people to quickly access and view your profile without having to search for it manually.

2. Professional branding

Just like a domain name represents a brand’s online presence, a customized LinkedIn profile URL represents your personal brand on the professional networking platform. By using your name or a variation of it in your LinkedIn URL, you create a consistent and professional online identity. This can help you stand out from the crowd and leave a lasting impression on potential employers, clients, or collaborators.

3. Better search engine visibility

LinkedIn profiles are indexed by search engines like Google, Bing, and Yahoo. Having a customized LinkedIn profile URL that includes your name or relevant keywords can improve your visibility in search engine results. When someone searches for your name or related industry keywords, your profile is more likely to appear at the top of the search results, making it easier for others to find and connect with you.

4. Enhanced personal branding

A short and memorable LinkedIn profile URL can enhance your personal branding efforts by creating a cohesive and professional online presence. When you share your LinkedIn profile URL on social media platforms, your website, or other online profiles, a customized URL adds credibility and professionalism to your personal brand. It shows that you have taken the time to optimize your online presence and are serious about your professional image.

How to customize your LinkedIn profile URL

Customizing your LinkedIn profile URL is a straightforward process. Follow these steps to create a short and memorable URL:

1. Log in to your LinkedIn account

Visit the LinkedIn website and log in to your account using your email address and password. If you don’t have a LinkedIn account yet, you can sign up for free.

2. Access your profile settings

Once logged in, click on your profile picture or the “Me” icon in the top navigation bar. From the dropdown menu, select “View profile” to access your profile page. On your profile page, click on the “Edit public profile & URL” button, which is located on the right side of your profile picture.

3. Edit your public profile URL

In the “Edit public profile & URL” section, you will see your current LinkedIn profile URL. Click on the pencil icon next to the URL to start editing it. A window will appear, allowing you to edit your URL.

4. Choose your new LinkedIn profile URL

When selecting your new LinkedIn profile URL, it’s best to use your name or a variation of it. Keep in mind that LinkedIn only allows you to use letters, numbers, and hyphens in your URL. Avoid using special characters or spaces. Once you have chosen your new URL, click “Save” to update your profile URL.

LinkedIn URL optimization tips

To make the most out of your customized LinkedIn profile URL, consider the following optimization tips:

1. Use your full name

Using your full name in your LinkedIn profile URL increases its visibility in search engine results and makes it easier for others to find you. If your name is common, consider adding a middle initial, a relevant keyword, or your industry specialization to make your URL more unique.

2. Keep it short and simple

Avoid using long and complex URLs that are difficult to remember or type. Keep your LinkedIn profile URL short and simple to make it more user-friendly and shareable. Ideally, it should be no longer than your first and last name.

3. Be consistent across platforms

When customizing your LinkedIn profile URL, try to use the same URL or a variation of it on other professional platforms, such as your personal website, blog, or other social media profiles. This consistency helps create a cohesive online presence and makes it easier for people to find and connect with you.

4. Avoid changing your URL frequently

While LinkedIn allows you to change your profile URL, it’s best to avoid doing it frequently. Changing your URL too often can lead to broken links and confusion for people trying to access your profile. Choose a URL that you can stick with for the long term to maintain consistency and avoid any potential issues.

Incorporating your LinkedIn URL on your resume and business card

Once you have customized your LinkedIn profile URL, it’s important to include it on your resume and business card to maximize its visibility and effectiveness. Here are some tips on how to incorporate your LinkedIn URL on these professional documents:

1. Resume

On your resume, include your LinkedIn URL in the contact information section, along with your email address and phone number. Place it below your name and make sure it stands out by using a different font style or color. This allows recruiters or hiring managers to easily access your LinkedIn profile and learn more about your professional experience and qualifications.

2. Business card

On your business card, add your LinkedIn URL along with your other contact information, such as your name, phone number, and email address. Consider using a QR code that directs people to your LinkedIn profile when scanned. This adds a modern and tech-savvy touch to your business card and makes it easier for recipients to connect with you online.


A short and memorable LinkedIn profile URL is essential for personal branding, networking, and career growth. It allows you to easily share your profile with others, enhances your professional branding efforts, improves search engine visibility, and creates a cohesive online presence. By customizing your LinkedIn profile URL and incorporating it on your resume and business cards, you can maximize its effectiveness and increase your chances of success in the professional world.

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