Why having a professional LinkedIn URL is essential for networking


26 Sep 2023  •   4 minutes read

Author: Admin

Optimize Your Online Presence with a Professional LinkedIn URL

In today’s digital age, networking plays a crucial role in career advancement and professional development. And when it comes to online networking, LinkedIn is the go-to platform for professionals across various industries. LinkedIn allows you to create a professional profile, connect with colleagues and industry peers, and showcase your skills and experience. But did you know that having a professional LinkedIn URL is essential for networking? In this article, we will explore why a customized LinkedIn URL is important and how you can optimize your online presence by creating and sharing your LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the importance of a professional LinkedIn URL, let’s first understand what it is. A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn web address, is a unique web address that directs users to your LinkedIn profile. It is essentially your online identity on the LinkedIn platform and serves as a digital representation of your professional brand.

By default, LinkedIn assigns a generic URL to your profile, which typically includes a combination of letters, numbers, and special characters. For example, your default LinkedIn URL might look something like this: www.linkedin.com/in/JohnDoe123456789. While this URL may be functional, it lacks personalization and professionalism.

Why is a Professional LinkedIn URL Important?

Having a professional LinkedIn URL is important for several reasons. Let’s explore the benefits of customizing your LinkedIn URL:

1. Enhances Your Personal Branding

A customized LinkedIn URL allows you to incorporate your name or a relevant keyword into your web address, making it easier for others to find and remember your profile. It gives your online presence a more polished and professional look, enhancing your personal branding efforts. Instead of a generic URL, a personalized LinkedIn URL reflects your identity and helps you stand out from the crowd.

2. Improves Search Engine Optimization (SEO)

When you customize your LinkedIn URL with your name or relevant keywords, it can improve your search engine optimization (SEO). Search engines like Google index LinkedIn profiles, and a customized URL can increase your chances of appearing higher in search engine results when someone searches for your name or area of expertise. This can be particularly useful if you want to be more discoverable by recruiters, potential employers, or clients.

3. Makes Your Profile Easy to Share

A customized LinkedIn URL is not only easier to share but also looks more professional when included on your resume, business card, or other professional collateral. It eliminates the need to provide a long and complicated URL and allows you to share a concise and memorable web address that directs others straight to your LinkedIn profile. This convenience can make a significant difference when networking or applying for new opportunities.

4. Streamlines Your Online Presence

Customizing your LinkedIn URL helps streamline your online presence by aligning it with your other digital assets, such as your personal website or social media profiles. By using a consistent URL structure across various platforms, you create a cohesive online brand that reinforces your professional identity. This coherence makes it easier for others to recognize and connect with you across different online channels.

How to Get a Custom LinkedIn URL

Now that you understand the importance of a professional LinkedIn URL, let’s explore how you can get one. Follow these simple steps to customize your LinkedIn URL:

1. Access Your LinkedIn Profile Settings

To access your LinkedIn profile settings, log in to your LinkedIn account and click on your profile picture in the top right corner. From the dropdown menu, select “Settings & Privacy.” This will take you to the main settings page.

2. Customize Your Public Profile URL

On the main settings page, click on the “Edit your public profile” link, located under the “Privacy” section. This will open the public profile settings page.

Scroll down the page until you find the “Edit public profile URL” section. Here, you will see your current LinkedIn URL. To customize it, click on the pencil icon next to your URL.

3. Choose Your Custom LinkedIn URL

A pop-up window will appear, allowing you to edit your URL. LinkedIn will suggest a few options based on your name and existing URL. You can either choose one of the suggested options or create a custom URL of your choice. Keep in mind that your custom URL must be unique and can only contain letters, numbers, or hyphens.

Once you have chosen your custom LinkedIn URL, click on the “Save” button to apply the changes. Congratulations! You now have a personalized LinkedIn URL.

How to Share Your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to share it with others. Here are a few ways you can effectively share your LinkedIn URL:

1. Include It on Your Resume

Your resume is a crucial tool for job applications, and including your LinkedIn URL on it can add value to your candidacy. Place your LinkedIn URL in the header or footer of your resume, along with your contact information. This way, potential employers can easily access your LinkedIn profile for additional information about your skills, experience, and accomplishments.

2. Add It to Your Email Signature

Your email signature is an excellent place to promote your LinkedIn profile and network with others. Include your LinkedIn URL in your email signature, along with other relevant contact details. This allows recipients to connect with you on LinkedIn directly from your email, making it easier to expand your professional network.

3. Share It on Social Media

Leverage your existing social media presence to share your LinkedIn URL with your connections. Publish a post or update on platforms like Facebook, Twitter, or Instagram, inviting your followers to connect with you on LinkedIn. You can also add your LinkedIn URL to the bio or “About” section of your social media profiles, making it easily accessible to anyone who visits your profile.

4. Incorporate It on Your Business Card

If you regularly attend networking events or conferences, consider adding your LinkedIn URL to your business card. This allows you to make a lasting impression and provides recipients with an easy way to connect with you online. Remember to keep your LinkedIn URL short and concise, so it fits comfortably on your business card without overwhelming other contact information.


In conclusion, having a professional LinkedIn URL is essential for networking and optimizing your online presence. It enhances your personal branding, improves search engine optimization, and makes your profile easy to share. By customizing your LinkedIn URL and sharing it strategically, you can maximize the impact of your LinkedIn profile and expand your professional network. So, take the time to create a customized LinkedIn URL today and start reaping the benefits it brings to your professional journey.

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