Why it’s essential to keep your LinkedIn URL updated


26 Sep 2023  •   4 minutes read

Author: Admin

Why You Should Keep Your LinkedIn URL Updated

LinkedIn has become an essential tool for professionals and job seekers alike. With over 760 million users worldwide, it offers a vast network of connections and opportunities. While most people focus on optimizing their LinkedIn profile content, they often overlook an important aspect – their LinkedIn URL. Your LinkedIn URL is more than just a web address; it is a reflection of your personal brand and can greatly impact your online presence. In this article, we will explore why it’s essential to keep your LinkedIn URL updated and how to optimize it for better visibility and networking opportunities.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn profile link or web address, is a unique identifier that directs people to your LinkedIn profile. It is displayed in the browser’s address bar when you visit your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, which is not very user-friendly or memorable. For example, a default LinkedIn URL might look like this: linkedin.com/in/7a9b8c.

To make your LinkedIn profile more accessible and professional, it’s recommended to customize your LinkedIn URL. A customized LinkedIn URL typically includes your name or a variation of it, making it easier for people to find and remember your profile. For example, a customized LinkedIn URL could be something like linkedin.com/in/johndoe.

How to Get Your LinkedIn URL

If you’re wondering how to find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section with your profile picture, name, and headline.
  5. Beneath your profile picture, you will see a small pencil icon next to your current LinkedIn URL.
  6. Click on the pencil icon to edit your LinkedIn URL.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL to a customized one, follow these steps:

  1. Follow steps 1-5 mentioned above to find your current LinkedIn URL.
  2. Click on the pencil icon next to your current LinkedIn URL.
  3. In the “Edit URL” window, delete the current URL and enter your desired URL.
  4. LinkedIn will automatically check the availability of the URL you entered. If it’s already taken, you will need to try a different variation.
  5. Once you find an available URL, click “Save” to update your LinkedIn URL.

Why Should You Update Your LinkedIn URL?

Now that you know how to change your LinkedIn URL, let’s explore why it’s essential to keep it updated:

1. Improved Personal Branding

Your LinkedIn URL is an integral part of your personal branding. By customizing it with your name or a variation of it, you create a more professional and memorable online presence. It shows that you pay attention to detail and take your professional image seriously. When someone sees your customized LinkedIn URL, they instantly associate it with you and your expertise.

2. Better Search Engine Visibility

Customizing your LinkedIn URL can also improve your search engine visibility. Search engines like Google often prioritize personalized URLs in their search results. When someone searches for your name on Google, having a customized LinkedIn URL increases the chances of your profile appearing higher in the search results. This can be especially beneficial if you want to stand out among other professionals with similar names.

3. Easy Sharing

A customized LinkedIn URL is easier to share with others. Whether you’re networking at an event, sending your resume to potential employers, or including your LinkedIn profile on your business card, a shorter and more personalized URL is easier to remember and type. It also looks cleaner and more professional when shared on social media platforms or in email signatures.

4. Enhanced Professional Networking

Your LinkedIn URL plays a crucial role in professional networking. When you meet someone at an event or connect with them online, they may want to learn more about you by visiting your LinkedIn profile. Having a customized LinkedIn URL makes it easier for them to find and remember your profile, increasing the likelihood of them reaching out and connecting with you. It also gives a positive impression of your professionalism and attention to detail.

LinkedIn URL Optimization Tips

Now that you understand the importance of keeping your LinkedIn URL updated, here are some tips to optimize it for better visibility and networking:

1. Use Your Full Name

When customizing your LinkedIn URL, it’s best to use your full name or a variation of it that’s easy to recognize. Avoid using nicknames, numbers, or special characters unless they are an integral part of your personal brand. Using your full name helps ensure that your LinkedIn profile appears in search results when someone searches for you by name.

2. Keep It Simple and Professional

Make sure your customized LinkedIn URL is simple, professional, and easy to remember. Avoid including unnecessary words or details that may confuse others. Keep it clean and straightforward to make it more accessible to potential employers, clients, or connections.

3. Avoid Changing Your URL Frequently

While it’s possible to change your LinkedIn URL, it’s not recommended to do it frequently. Changing your URL too often can lead to broken links and confusion for people who have previously saved or shared your profile. It’s best to choose a customized LinkedIn URL that you plan to keep for the long term.

4. Share Your LinkedIn URL

Once you have customized your LinkedIn URL, make sure to share it with others. Include it in your email signature, business card, resume, and any other professional networking platforms or materials. By sharing your LinkedIn URL, you make it easier for people to connect with you and learn more about your professional background and expertise.


Your LinkedIn URL is an essential component of your online presence and personal branding. By customizing it and keeping it updated, you enhance your professional image, improve search engine visibility, and make it easier for others to connect with you. Take the time to optimize your LinkedIn URL and incorporate it into your networking strategy. It’s a small but impactful step towards building a strong professional network and unlocking new career opportunities.

Remember, your LinkedIn URL is not just a random string of characters; it’s your personal brand in the digital world. Make it count!

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