Why you should customize your LinkedIn URL

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26 Sep 2023  •   6 minutes read

Author: Admin

Customize Your LinkedIn URL for Better Networking

LinkedIn has become the go-to platform for professionals looking to build their network and advance their careers. With over 740 million users worldwide, it’s no wonder that LinkedIn has become a crucial tool for job seekers, recruiters, and professionals in various industries.

What is a LinkedIn URL?

Before we dive into the importance of customizing your LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, but you have the option to customize it to make it more personalized and professional.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you might be wondering how to find it. Follow these simple steps to locate your LinkedIn URL:

Step 1: Sign in to your LinkedIn Account

Go to the LinkedIn website and sign in to your account using your email address and password. If you don’t have an account yet, you’ll need to create one before proceeding.

Step 2: Go to Your Profile

Once you’re signed in, click on your profile picture at the top right corner of the screen. This will take you to your LinkedIn profile.

Step 3: Locate Your Public Profile URL

On your profile page, look for the “Edit public profile & URL” button. It’s usually located on the right side of the page, just below your profile picture. Click on it to access your public profile settings.

Step 4: Copy Your LinkedIn URL

On the public profile settings page, you’ll see your current LinkedIn URL. It will be a combination of your name and some random characters. To copy your URL, simply highlight it and right-click to select “Copy” from the options.

Now that you know how to find your LinkedIn URL, let’s explore why customizing it is important.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits that can enhance your professional image and networking capabilities. Here are some compelling reasons to take the time to personalize your LinkedIn URL:

1. Professionalism

Having a customized LinkedIn URL adds a touch of professionalism to your profile. Instead of a long string of random characters, a personalized URL with your name or a variation of it looks more polished and makes it easier for others to remember and find your profile.

2. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your URL, you can align it with your brand identity. If you have a personal website or blog, using the same URL structure can create consistency and reinforce your brand across different platforms.

3. Improved Search Engine Optimization

LinkedIn profiles are often indexed by search engines, meaning they can appear in search results when someone searches for your name. Having a customized URL can help improve your search engine optimization (SEO) by making it easier for search engines to identify your profile and display it prominently in search results.

4. Easy Sharing

When networking or applying for jobs, sharing your LinkedIn profile is a common practice. Having a customized URL makes it easier to share with others, whether you’re sending it via email, including it on your business card, or posting it on your resume. A shorter, personalized URL is more visually appealing and encourages people to click on it.

5. Memorable and Professional Email Signature

Many professionals include their LinkedIn profile in their email signatures. A customized LinkedIn URL not only makes your email signature look more professional, but it also makes it easier for recipients to remember and access your profile. This can be especially beneficial if you frequently communicate with potential clients, partners, or employers via email.

How to Customize Your LinkedIn URL

Now that you understand the benefits of a customized LinkedIn URL, let’s explore how to change yours:

Step 1: Access Your Public Profile Settings

To customize your LinkedIn URL, you need to access your public profile settings. Follow steps 1 to 3 mentioned earlier to locate your public profile settings page.

Step 2: Edit Your Public Profile URL

On the public profile settings page, look for the “Edit your custom URL” section. It’s usually located on the right side of the page, below your current LinkedIn URL. Click on the pencil icon next to the URL to start editing.

Step 3: Choose Your Custom URL

LinkedIn allows you to customize your URL using your name or a variation of it. You can include your full name, first name, last name, or a combination of both. Keep in mind that your URL must be unique, so you may need to try different variations if your desired URL is already taken. Once you’ve chosen your custom URL, click on “Save” to finalize the changes.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, it’s important to follow some best practices to ensure you create an effective and professional URL. Here are some tips to keep in mind:

1. Use Your Full Name

Using your full name in your LinkedIn URL is generally recommended. It makes it easier for others to identify you and ensures your profile appears in search results when someone searches for your name.

2. Keep It Simple

Avoid using unnecessary characters, numbers, or special symbols in your LinkedIn URL. Stick to your name or a variation of it to keep it clean and professional. Long and complex URLs can be difficult to remember and may appear less trustworthy to others.

3. Use Hyphens or Underscores

If your name consists of multiple words, consider using hyphens or underscores to separate them in your LinkedIn URL. For example, if your name is John Smith, you can use “john-smith” or “john_smith” as your custom URL.

4. Avoid Generic Terms

Avoid using generic terms or words unrelated to your professional identity in your LinkedIn URL. This can create confusion and make it harder for others to find your profile. Stick to your name or a variation of it to maintain consistency and professionalism.

Where to Use Your Custom LinkedIn URL

Now that you have your customized LinkedIn URL, it’s essential to make the most of it by promoting it across different platforms. Here are some key places where you can use your custom LinkedIn URL:

1. Resume

Including your LinkedIn URL on your resume is a great way to showcase your professional profile to potential employers. Place it in the header or footer section of your resume along with your other contact information.

2. Email Signature

Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally. Include it alongside your other contact details, such as your phone number and professional email address.

3. Business Cards

Incorporate your LinkedIn URL on your business cards to provide recipients with an additional way to connect with you and learn more about your professional background. Place it alongside your other contact information, such as your name, job title, and email address.

4. Social Media Profiles

If you’re active on other social media platforms, such as Twitter or Instagram, include your LinkedIn URL in your bio or about section. This allows your followers and connections on other platforms to easily find and connect with you on LinkedIn.

5. Personal Website or Blog

If you have a personal website or blog, include your LinkedIn URL in the contact or about section. This provides visitors with a direct link to your professional profile and encourages them to connect with you on LinkedIn.

LinkedIn URL Shorteners

While LinkedIn allows you to customize your URL, the length of the URL can still be quite long. To make it more user-friendly and visually appealing, you can use URL shorteners. These tools shorten your LinkedIn URL into a shorter and more compact format.

LinkedIn itself offers a built-in URL shortener that you can use to create a shortened version of your URL. To access it, follow these steps:

Step 1: Go to Your LinkedIn Profile

Sign in to your LinkedIn account and navigate to your profile page by clicking on your profile picture at the top right corner of the screen.

Step 2: Access Your Public Profile Settings

On your profile page, click on the “Edit public profile & URL” button. It’s usually located on the right side of the page, just below your profile picture.

Step 3: Create a Shortened LinkedIn URL

On the public profile settings page, you’ll see the option to create a “Shorter URL” just below your current LinkedIn URL. Click on the “Create shorter URL” button, and LinkedIn will generate a shortened version of your URL.

Alternatively, you can use popular URL shortening services like Bitly or TinyURL to create a shortened version of your LinkedIn URL. These services are free to use and provide you with a compact URL that you can easily share with others.

Examples of Customized LinkedIn URLs

Here are a few examples of well-customized LinkedIn URLs:

  • linkedin.com/in/johnsmith
  • linkedin.com/in/emily-jones
  • linkedin.com/in/david-smith-marketing
  • linkedin.com/in/sarah-johnson-consulting

As you can see, these URLs are clean, professional, and easy to remember. They include the individual’s name or a variation of it, making it clear whose profile it belongs to.

Conclusion

Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional image and improve your networking opportunities. By creating a personalized and professional URL, you make it easier for others to find and remember your profile, improve your search engine visibility, and present a consistent personal brand across different platforms.

Take the time to customize your LinkedIn URL today and unlock the full potential of your professional network.

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