Why your LinkedIn URL should match your professional identity

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn has become the go-to platform for professionals to connect with others in their industry, build their personal brand, and showcase their skills and experience. With over 740 million members worldwide, a strong LinkedIn presence is essential for career advancement and networking opportunities.

What is a LinkedIn URL?

Before we dive into why your LinkedIn URL should match your professional identity, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It serves as a digital representation of your professional identity and can be customized to reflect your name, industry, or area of expertise.

How to Get Your LinkedIn URL

Obtaining your LinkedIn URL is a straightforward process. Follow these steps to find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. Look for the section labeled “Contact info” on your profile page.
  5. Under “Contact info,” you will find your LinkedIn URL.

Once you have located your LinkedIn URL, it’s important to ensure that it accurately represents your professional identity.

Why Your LinkedIn URL Should Match Your Professional Identity

Having a LinkedIn URL that matches your professional identity is crucial for several reasons:

1. Branding Yourself

Your LinkedIn profile serves as a personal branding tool. It allows you to showcase your skills, experience, and achievements to potential employers, clients, and industry peers. By customizing your LinkedIn URL to include your name or a variation of it, you establish a consistent online presence and make it easier for others to find and connect with you.

2. Building Credibility

A customized LinkedIn URL adds credibility to your profile. It shows that you have taken the time to personalize your online presence and are serious about your professional image. It also makes it easier for others to verify your identity and credentials, as a unique LinkedIn URL is harder to fake or imitate.

3. Enhancing Search Engine Optimization (SEO)

Search engines like Google often prioritize LinkedIn profiles in their search results. By optimizing your LinkedIn URL with relevant keywords, you increase your chances of appearing higher in search rankings. This can be especially beneficial if you have a common name or work in a competitive industry. Including your name or industry-related terms in your LinkedIn URL improves your visibility and makes it easier for others to find you.

4. Streamlining Your Online Presence

Having a LinkedIn URL that matches your professional identity helps streamline your online presence. When potential employers or clients search for you on the internet, they are more likely to find your LinkedIn profile if your URL reflects your name or industry. This consistency across platforms strengthens your personal brand and makes it easier for others to connect with you on LinkedIn.

How to Change Your LinkedIn URL

If you haven’t already customized your LinkedIn URL, you can easily change it to match your professional identity. Follow these steps to edit your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. Under your profile picture and headline, you will see a section labeled “Edit public profile & URL.” Click on the pencil icon next to it.
  5. On the right side of the page, you will find a section labeled “Edit URL.” Click on the pencil icon next to it.
  6. Enter your desired LinkedIn URL in the text box.
  7. Click “Save.”

Once you have saved your new LinkedIn URL, remember to update it on your resume, business cards, and other professional materials.

Where to Use Your LinkedIn URL

Your LinkedIn URL can be used in various ways to promote your professional identity:

  • Resume: Include your LinkedIn URL in the contact information section of your resume. It allows potential employers to easily access your profile and learn more about your qualifications.
  • Email Signature: Add your LinkedIn URL to your email signature to provide recipients with a direct link to your profile. This encourages networking and fosters connections with colleagues and industry professionals.
  • Business Cards: Include your LinkedIn URL on your business cards to make it convenient for others to connect with you online. It serves as a digital extension of your professional network.
  • Social Media Profiles: Incorporate your LinkedIn URL into your other social media profiles, such as Twitter or Instagram. This cross-promotion increases your visibility and allows followers to explore your professional background further.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Use Your Full Name: Whenever possible, include your full name in your LinkedIn URL. This makes it easier for others to identify you and ensures consistency across your professional profiles.
  • Avoid Numbers or Special Characters: Try to create a LinkedIn URL without numbers or special characters. A clean and simple URL is more professional and easier to remember.
  • Consider Industry Keywords: If your name is already taken, consider adding industry-related keywords to your LinkedIn URL. This can help differentiate you from others with similar names and improve your search engine visibility.
  • Check for Availability: Before finalizing your LinkedIn URL, make sure it is available. LinkedIn will notify you if your desired URL is already in use.

Conclusion

Your LinkedIn URL is an essential component of your professional online presence. By customizing it to match your professional identity, you enhance your personal branding, build credibility, improve search engine optimization, and streamline your online presence. Take the time to create a LinkedIn URL that accurately represents who you are as a professional and make sure to update it on your resume, business cards, and other professional materials. Your LinkedIn URL is a powerful tool for networking, career advancement, and establishing yourself as an industry expert.

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