![How To Create A LinkedIn Carousel In 2025 [Trends + Examples]](/insights/865/image-thumb__865__blogDetail/How%20to%20Create%20a%20LinkedIn%20Newsletter%20%28and%20Get%20More%20Followers%29@2x.508855a1.png)
A LinkedIn carousel is a dynamic content format that allows users to share multiple slides in a single post. This interactive format is perfect for showcasing detailed information in a swipeable, engaging way. Businesses and professionals use LinkedIn carousels to present tutorials, product showcases, and visual stories, offering a more engaging alternative to static posts.
In 2025, LinkedIn carousels have become essential for increasing engagement. With the growing demand for visual content, carousels allow companies to present in-depth information in bite-sized, digestible formats. They help boost interaction by encouraging users to swipe through multiple slides, resulting in more time spent on the post and higher engagement rates.
This interactivity increases visibility and fosters stronger connections with the audience, making carousels one of the most effective tools for content marketing on LinkedIn.
Liprospect simplifies the creation and distribution of LinkedIn carousels by offering automation tools that schedule posts, optimize timing, and track performance. With LinkedIn automation tools, businesses can streamline content creation and ensure their posts reach the right audience at the best time, driving higher engagement and results.
What Is a LinkedIn Carousel?
A LinkedIn carousel is a type of multi-slide post that allows users to upload a document (usually a PDF) or a series of images. Each slide in a carousel is swipeable, allowing users to scroll through the content at their own pace.
The format allows businesses to break down complex topics, products, or services into digestible, visually engaging segments. This format is ideal for presenting step-by-step guides, infographics, or even a collection of related posts in one cohesive package.
Engagement Benefits
The primary benefit of a LinkedIn carousel post is that it encourages higher engagement by providing an interactive experience.
When users swipe through multiple slides, they tend to stay on the post longer compared to other content types, increasing the chances of their interaction. This extended engagement sends positive signals to LinkedIn’s algorithm, boosting the post’s visibility.
Carousels also allow businesses to convey more detailed information than a standard text or image post, which can help establish authority and trust.
This higher level of engagement can lead to more comments, shares, and ultimately, conversions. With the right visuals and messaging, LinkedIn carousel posts can serve as both educational and promotional content, engaging users while driving business goals.
Types of LinkedIn Carousels
LinkedIn carousels come in two main formats: organic carousels and carousel ads. Each serves a different purpose, and understanding when and how to use each format is key to achieving the best results on LinkedIn.
1. Organic LinkedIn Carousels
Organic LinkedIn carousels are an easy, free way to share interactive, multi-slide content with your audience. By uploading a PDF or a series of images directly to LinkedIn, businesses can create a swipeable experience that makes their content more engaging and accessible.
This type of carousel is great for sharing valuable information in a visually appealing way, such as step-by-step guides, product showcases, or industry reports.
Creating an organic carousel is simple: just upload a well-designed PDF or images, and LinkedIn will convert it into a swipeable post. How to create a carousel post on LinkedIn using this method is straightforward, and the format encourages interaction by inviting users to swipe through multiple slides.
The visual nature of the carousel post allows businesses to break down detailed information, keeping it digestible for the audience.
While organic carousels are effective for sharing educational content, they also offer businesses the opportunity to build brand recognition and foster engagement with their audience. Through regular use, businesses can establish themselves as thought leaders, driving consistent interaction with their posts.
With Liprospect, businesses can streamline the process by automating the scheduling and management of these posts. The LinkedIn automation tool ensures that organic posts are shared at optimal times, maximizing visibility and engagement.
Tracking the performance of organic carousels helps businesses understand what content resonates with their audience and how they can improve future posts.
2. Carousel Ads
Carousel ads provide businesses with a paid option to create engaging, interactive content on LinkedIn. These ads allow you to showcase multiple products, services, or messages in a single ad, increasing the chances of capturing attention and driving action.
Each slide in a carousel ad can include a call-to-action (CTA), such as "Learn More," "Sign Up," or "Shop Now," which directs users to a specific landing page or product page.
The main advantage of carousel ads over organic carousels is the ability to target specific demographics, industries, and job titles. Businesses can use this format to reach a highly relevant audience, improving the efficiency of their marketing campaigns.
For instance, a business might use a carousel ad to highlight a range of products or showcase customer testimonials to build trust.
Liprospect makes it easier to manage and optimize LinkedIn carousel ads by automating the scheduling and tracking of paid posts. With the LinkedIn automation tool, businesses can ensure that their ads are shown to the right audience at the most effective times.
Additionally, the analytics provided by LinkedIn's platform allows businesses to monitor the performance of each individual slide, providing insights that help refine and improve future campaigns.
To learn how to post a carousel on LinkedIn, businesses can set up a carousel ad campaign in LinkedIn’s Campaign Manager. After selecting the carousel ad format, they can upload their content, choose the target audience, and set their budget.
Liprospect helps businesses track the performance of these ads and optimize them for better results, making it a valuable tool for anyone looking to leverage carousel ads on LinkedIn.
Why Use LinkedIn Carousels in 2025?
LinkedIn Carousels have become an essential tool for businesses in 2025, offering a dynamic way to engage audiences.
These interactive, swipeable posts allow businesses to present information step-by-step, making it easier to capture attention and convey detailed messages. With Liprospect, businesses can automate carousel scheduling and track performance, ensuring content reaches the right audience at the optimal time.
Enhanced Engagement
Higher Interaction Rates: LinkedIn carousels drive higher engagement compared to static posts. Studies show that carousel posts typically get up to 2x more engagement. The ability to swipe through multiple slides keeps users interacting longer, boosting visibility on LinkedIn’s feed.
Liprospect helps track carousel post performance and optimize future content for better results.
Effective Storytelling
Sequential Narrative: LinkedIn carousels are perfect for telling stories or breaking down complex information. By presenting content in a sequential, easy-to-digest format, businesses can guide users through processes or product features step-by-step.
This format encourages users to swipe through, increasing engagement. Liprospect allows businesses to automate this storytelling process, ensuring consistent content delivery.
Versatility in Content
Diverse Applications: LinkedIn carousels are versatile and can be used for various purposes, including showcasing products, sharing tips, or presenting case studies. For example, LinkedIn carousel ad examples might feature product slides with a CTA, while carousel posts can highlight customer testimonials or educational content.
Liprospect makes it easy to manage these posts, track their success, and engage the audience at the right time, all through a LinkedIn business account.
How to Create a LinkedIn Carousel in 2025?
Creating LinkedIn Carousels in 2025 is an excellent way to engage your audience with interactive and visually appealing content. By following a structured approach, businesses can effectively showcase their products, services, or educational content. This guide will take you step-by-step through the process, ensuring you make the most out of LinkedIn carousels.
Liprospect simplifies the scheduling and tracking of LinkedIn carousel posts, ensuring that your content reaches the right audience at the optimal time.
Step 1: Plan Your Content
Define Objectives: Before creating your carousel LinkedIn, it's essential to know what you want to achieve. Are you educating your audience, promoting a product, or informing them about a service? Knowing your goal will help shape the content of each slide.
Outline Structure: Once you’ve defined the objective, outline the sequence of slides. Ensure that the flow is logical, guiding the audience through each step or message smoothly. This will make the carousel more engaging and help you communicate your message more effectively.
Step 2: Design Your Slides
Design Tools: Tools like Canva, Figma, and Adobe InDesign are perfect for creating visually appealing slides for your LinkedIn carousels. These platforms offer templates, easy-to-use interfaces, and customization options to help bring your vision to life.
Brand Consistency: Consistency is key when creating LinkedIn carousels. Ensure that the slides align with your brand’s colors, fonts, and logo. This will make your posts look professional and strengthen your brand identity across all your content.
Step 3: Convert to PDF
File Format: After designing your slides, the next step is to convert them into a PDF. LinkedIn carousel posts are most effectively uploaded as PDF documents, which are easy to share and provide a smooth, swipeable experience for the viewer.
Step 4: Upload to LinkedIn
Posting Process: To upload your LinkedIn carousel, create a new post on your LinkedIn business account and select the option to upload a document. Choose the PDF you’ve created, and LinkedIn will automatically turn it into a carousel that users can swipe through.
Add Title and Description: Craft a compelling title and description to accompany your carousel. This helps make your post more discoverable and provides context to the viewer. Include relevant keywords to improve the post's visibility and ensure it resonates with your target audience.
Best Practices for LinkedIn Carousels
Creating effective LinkedIn Carousels requires more than just good design; it’s about crafting content that engages and resonates with your audience. By following best practices, businesses can enhance the impact of their carousel post LinkedIn and increase engagement.
Liprospect helps automate content scheduling, optimize post times, and track analytics for these best practices, ensuring you get the most out of your LinkedIn carousel posts.
1. Start with a Hook
Attention-Grabbing Opening: The first slide of your LinkedIn Carousels should grab your audience's attention. Start with a bold statement, question, or interesting fact to spark curiosity. This could be a thought-provoking question or an impactful quote that ties into your message. The goal is to make the viewer want to swipe to the next slide.
For example, a LinkedIn carousel post that asks, "Did you know 60% of businesses fail due to lack of digital marketing?" will engage the audience and encourage them to continue swiping to learn more. Liprospect allows businesses to schedule carousel posts for maximum impact, ensuring the first slide reaches the right audience at the optimal time.
2. Keep Text Concise
Brevity is Key: The effectiveness of LinkedIn carousels lies in simplicity. Limit text on each slide to keep the viewer’s attention. Instead of overwhelming the audience with too much information, focus on one key message per slide. Use short, direct sentences that convey your point quickly and clearly.
When creating LinkedIn slideshow carousels, aim for clear and concise text that enhances the visual content, rather than detracts from it. With Liprospect, you can monitor which slides resonate most with your audience and adjust your text accordingly in future posts.
3. Use High-Quality Images
Visual Appeal: The quality of images used in LinkedIn carousels plays a significant role in how well the post performs. High-resolution, clear images not only look professional but also ensure that your content is visually appealing on all devices, especially mobile.
Ensure your LinkedIn carousel dimensions are optimized for a crisp, clean presentation on both desktop and mobile views. Images that are too small or blurry will detract from the overall experience. Liprospect helps streamline the image selection process by integrating with design tools, ensuring you always use the best quality visuals.
4. Maintain Consistent Branding
Brand Identity: Consistency is key to creating a strong brand presence. When designing your LinkedIn carousel posts, ensure that your branding elements—such as your company logo, colors, and fonts—are consistent throughout the carousel. This helps your audience immediately recognize your brand and increases your post’s professionalism.
By maintaining consistent branding in your LinkedIn carousels, you reinforce your brand identity and build trust with your audience. Liprospect allows you to schedule and optimize your carousel post LinkedIn strategy, ensuring that each post is aligned with your brand’s overall messaging and style.
5. End with a Call to Action
Encourage Interaction: Every LinkedIn carousel should end with a strong call to action (CTA). This can be as simple as asking the audience to comment, share the post, or visit your website for more information. A CTA encourages further engagement and drives users to take the next step in your sales or marketing funnel.
For example, you might end your LinkedIn carousel post with a question like, "What’s your top tip for digital marketing? Comment below!" This encourages interaction and opens the door for more conversations. With Liprospect, you can track how well your CTAs are performing and refine them to improve future engagement.
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Trends in LinkedIn Carousels for 2025
In 2025, LinkedIn Carousels are not just about showcasing images or information but are increasingly becoming dynamic and interactive. As businesses look to boost engagement and reach, they are evolving their content strategies to leverage new features.
These updates are designed to provide more immersive, user-focused experiences, keeping users engaged longer and fostering higher interaction.
From interactive elements to personalized content, LinkedIn carousels are transforming the way businesses communicate with their audience. These innovations offer unique opportunities for businesses to stand out, promote products effectively, and interact with followers in meaningful ways.
Interactive Elements
Engagement Features: In 2025, LinkedIn carousels are evolving to include more interactive features like polls, quizzes, and clickable elements. These features allow businesses to create more engaging experiences for their audience, driving higher interaction rates.
For example, businesses can use a LinkedIn carousel post to ask a series of poll questions, encouraging users to engage with each slide. Interactive elements keep users swiping through the carousel, increasing both time spent on the post and engagement.
Liprospect can automate these interactive features and track user responses, helping businesses optimize future content.
AI-Powered Content Creation
Automation Tools: With the rise of AI-powered content tools, businesses can now automate much of the carousel creation process. Tools like Liprospect help businesses create and distribute LinkedIn carousels efficiently, streamlining content creation and scheduling. AI tools can also analyze past carousel post performance, optimizing future content for better results.
AI also helps businesses generate tailored content that resonates with specific audiences, further enhancing the effectiveness of LinkedIn carousels.
Mobile Optimization
Responsive Design: As more users access LinkedIn via mobile devices, it’s crucial that your LinkedIn carousels are optimized for mobile viewing. Carousels should be designed to look great on smaller screens without sacrificing quality or legibility. Ensuring your carousel post LinkedIn fits well on both mobile and desktop views is key to engaging your audience wherever they are.
Liprospect helps ensure that your carousels are mobile-optimized by recommending design adjustments for both desktop and mobile platforms, ensuring the best user experience.
Examples of Effective LinkedIn Carousels
LinkedIn Carousels have become a powerful tool for businesses looking to engage their audience in a visually compelling way. Whether you're promoting a product, educating your audience, or showcasing customer testimonials, carousels allow you to break down information into easily digestible parts.
Below are some examples of effective LinkedIn carousel posts that businesses can use to enhance their marketing strategies.
Product Showcase
Visual Storytelling: A great example of LinkedIn Carousels used for product promotion is a tech company showcasing their new smartphone model. The first slide might highlight the sleek design of the phone, followed by slides detailing its key features, such as camera quality, battery life, and performance.
Each slide could focus on one specific feature, with high-resolution images and succinct text to keep the viewer’s attention.
This approach not only highlights the product but also builds anticipation and engagement as users swipe through each feature. The LinkedIn carousel post size is perfect for this type of content, allowing enough space for both visuals and brief descriptions without overwhelming the viewer.
With Liprospect, businesses can easily automate the distribution of their carousel posts on LinkedIn, ensuring they reach the right target audience at the ideal time.
Educational Content
Informative Slides: LinkedIn Carousels are also great for sharing educational content. For instance, a digital marketing agency could use a carousel to explain "How to Improve Your SEO Strategy." Each slide could cover a different aspect of SEO, such as keyword research, on-page SEO, backlinking, and content marketing.
The sequential nature of carousels is perfect for breaking down complex topics, making the content easier to follow. This method of how to do a carousel post on LinkedIn helps keep users engaged while they swipe through and learn at their own pace.
With Liprospect, you can schedule and automate the posting of such carousels, ensuring consistent delivery of educational content to your LinkedIn business page audience.
Case Study 3: Customer Testimonials
Social Proof: LinkedIn Carousels can also be used to showcase customer testimonials, building credibility and trust. A company might feature several customer success stories, each one on a separate slide, with a photo of the customer and a quote describing how the product or service helped them.
This type of social proof strengthens your brand’s reputation and encourages potential clients to trust your business. The LinkedIn carousel post format is ideal for presenting multiple testimonials in an organized and visually appealing manner.
Liprospect can help automate the follow-up with prospects who interact with your carousel, using LinkedIn InMail to send personalized messages and nurture relationships.
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How Liprospect Enhances Your LinkedIn Carousel Strategy?
Once you've mastered creating effective LinkedIn Carousels, it’s essential to distribute and track them efficiently. Liprospect can help you enhance your LinkedIn carousel strategy with automation, performance tracking, and lead generation tools.
Automated Outreach
Efficiency: Liprospect automates the distribution of carousel posts on LinkedIn to targeted audiences. By analyzing audience behavior and engagement patterns, Liprospect ensures that your carousels are shown to the right people at the best times, improving the likelihood of engagement.
This eliminates the need for manual posting, saving time and ensuring your content is consistently shared with your desired audience.
Liprospect also helps optimize your post timing by analyzing the LinkedIn carousel post size and the ideal posting windows, ensuring that your content reaches your audience when they’re most active. This is crucial for maximizing your LinkedIn carousel ad example's impact.
Analytics and Insights
Performance Tracking: With Liprospect, businesses can track the performance of each carousel post, measuring metrics such as engagement, click-through rates, and shares. The analytics dashboard provides valuable insights into how each post is performing, allowing businesses to refine their content strategy for future LinkedIn carousels.
For example, you might find that certain carousel formats or topics generate more engagement, enabling you to optimize your content. Liprospect’s performance tracking tools help you identify the best-performing slides, guiding you on how to upload a carousel on LinkedIn for maximum impact.
Lead Generation
Prospect Engagement: Liprospect helps identify and engage potential leads through carousel interactions. For example, users who swipe through a carousel showcasing a product can be automatically identified, and Liprospect can initiate a follow-up through LinkedIn InMail, sending personalized messages to convert them into prospects.
By automating this process, businesses can seamlessly capture leads directly from their LinkedIn carousels without additional manual effort. This allows for more efficient lead generation and a more robust follow-up strategy, ensuring that no interaction goes unnoticed.
Conclusion
LinkedIn carousels offer a dynamic and interactive way for businesses to engage their audience, whether through product showcases, educational content, or customer testimonials. By integrating features like interactive elements and strategic storytelling, businesses can make their content more compelling and memorable.
With Liprospect, you can take your LinkedIn carousel strategy to the next level by automating outreach, gaining insights through detailed analytics, and driving lead generation. These tools allow you to optimize your content and ensure it reaches the right audience at the right time.
Now that you’re equipped with the strategies to maximize the impact of LinkedIn carousels, it’s time to implement them. Whether you're aiming to educate, promote, or build trust, LinkedIn carousels are an essential tool for connecting with your audience.
Ready to enhance your LinkedIn marketing? Explore Liprospect’s features today and start optimizing your LinkedIn carousels for maximum engagement, performance tracking, and lead generation—all in one platform.
