Attract Clients in B2B Business
Almost all B2B businesses would do anything to get the information of potential clients. LinkedIn is one of the most popular social media platforms for B2B businesses to find new clients. However, LinkedIn is not a place where people go just to buy products or services. You need to be creative and provide value in order to make people be interested in what you are selling. With LinkedIn Search Export you can view someone’s employer, experience and job position. Moreover, you can also search for B2B decision makers and influences in any industry you want.
Some of the best ways for B2B businesses to attract more clients on LinkedIn include:
1. Start with the Creation of Official Company Page
LinkedIn is a social media platform for professionals that helps companies find potential customers, develop new business relationships and stay in touch with their current clients. You should start by creating a company page of your B2B company. This way, you will be able to increase the chance of your business showing up in the searches so that people may know what your company does. Once you have created a page, you can list your products and services. Through this page, you can share, create or promote any kind of content update and you will be alerted when people talk about your business since other pages and people may tag you.
Your LinkedIn business page becomes a marketing tool since whatever you share officially from it can be further shared by your employees too. Alongside these promotions you can see the detailed analytics of your postings that gives you insights on what content is gaining traction on the site to bring potential clients and what is not. Company profiles give much more in-depth analysis than personal profiles. Once you have created your LinkedIn company page, you can also run LinkedIn ads for your business.
2. Build Up Profile
Make sure your company profile is up to date and includes all the relevant information about your products or services. It should have all your employees listed as your key players. Individual employees that work for your company will have the greatest contribution in attracting as many clients as possible. Thus, it is extremely important that your employees’ profile is also up-to-date without any errors. When your employees have mentioned the company in detail, clients can take hints. For example, your employees’ friends who like their stuff may have connections looking for a B2B business. LinkedIn comes with the option of recommendations so make sure you have those given to you by maximum clients.
3. Profile Optimization
Use LinkedIn’s free tools to measure the effectiveness of your profile and page. Keyword optimization should be done for all the platforms you are using and LinkedIn is no exception. This should be the rule for your B2B company profile. While searching for B2B business, you would want people to find your business first. Write the headline, industry, current position, summary and job experiences on your profile keeping the right keywords in mind. Be thoughtful about what your target audience will be looking for and make sure those words are used in your profile text.
4. Join Relevant Groups
If you are a B2B business and you join relevant B2B business groups on LinkedIn then you are in the sight of B2B business clients’ network already. While you join these groups, you will have direct competitors, which will be posting content for engagements. You will have the chance to compete right on the battlefield. LinkedIn will automatically suggest relevant groups once you build your profile. One of the tips to interact on this group is to answer queries posted that are relevant to your business to catch attention. This way, you will build a strong reputation for your business to attract clients.
5. Post Content Regularly
Share content on LinkedIn that is relevant to your industry or niche, including articles, infographics, presentations, etc. If you share a simple 3-minute read blog post on LinkedIn, it can have a huge impact on your engagement analytics. Sharing content gives way to generating conversation enabling users to connect. Industry announcement posts gain you viewership through news feed. You can even share a thought that proves you a thought leader in B2B business. When your employees repost all this, they generate enormous leads. You can even have LiProspect do more lead generation for you. It is a LinkedIn Automation Tool for Lead Generation.
6. Run LinkedIn Ad
To speed up your LinkedIn reach, LinkedIn ads can be lucrative for B2B business. LinkedIn ads have categories like general ads similar to Facebook.
LinkedIn is a business-oriented social networking service. It allows businesses to post and share information, including career opportunities, company news, and industry related topics. Businesses can also create profiles that include their products, employees, and services. LinkedIn is a free networking tool for B2B businesses to attract more clients. They can use it to find potential customers who are not connected with them on LinkedIn yet by searching for keywords like ‘CEO’. By following the above action, B2B businesses can invite potential customers as connections.
