Reposting on LinkedIn is a fantastic way to increase your engagement and reach a broader audience. If you’re wondering how to repost on LinkedIn effectively, you’ve come to the right place.
Whether you’re a business professional or an individual looking to leverage LinkedIn, reposting plays a key role in expanding your network and visibility. But understanding how to repost on LinkedIn is only the first step. You must also know how to use it strategically to boost interactions.
In this blog, we’ll dive into how to repost on LinkedIn in a way that maximizes engagement. We'll also touch on the tools and best practices to make reposting work for you, especially if you're trying to increase your visibility and build a more engaged audience. Let’s break down the strategies step by step.
What is Reposting on LinkedIn?
Reposting on LinkedIn involves resharing content that you find valuable, interesting, or relevant to your professional network. Whether it’s a post from a colleague, an industry influencer, a thought leader, or even a brand you admire, reposting allows you to pass on content that resonates with you to a broader audience.
But how to repost on LinkedIn is not as simple as just clicking the "share" button. There’s a strategic process behind reposting that can significantly impact how effective your efforts are in engaging your network.
When you simply click the share button without any additional context, it’s not going to attract much attention. However, when you repost with meaningful commentary, personal insights, or a thought-provoking question, you’re adding value to that content, making it more relevant to your audience.
Reposting can be done in many forms. It could be a re-share of an article that aligns with your professional goals, a repost of an industry leader's insight that you want to support, or even a company announcement from a business you respect.
However, how to repost on LinkedIn effectively involves more than just resending someone else’s message—it’s about ensuring that the content you share aligns with your brand, speaks to your audience, and encourages engagement.
Why Reposting on LinkedIn Matters?
Reposting on LinkedIn isn't just a casual activity—it's a strategic move to increase your visibility and engage with your network in meaningful ways. Here are several reasons why reposting on LinkedIn matters:
Increase Reach and Visibility
By reposting content, especially from individuals or brands that have large followings, you tap into a broader audience. When you share content with your own insights and engage in conversations, your reposted content has the potential to be seen by people outside your immediate network.
Position Yourself as a Thought Leader
One of the most powerful outcomes of reposting on LinkedIn is the ability to position yourself as an expert in your field. By resharing content that aligns with your professional values or expertise and providing your unique take on it, you can showcase your thought leadership.
Foster Engagement and Conversation
Reposting gives you a unique opportunity to spark conversations within your network. By adding thoughtful commentary, asking questions, or expressing your opinion on the topic, you invite your audience to engage with you..
Create a Curated Content Stream
Reposting also allows you to curate content that is important or interesting to your audience. You can become the go-to person for relevant updates or news in your industry, as reposted content helps you stay consistent in your messaging without always needing to create new content.
Reinforce Your Professional Image
Consistently reposting high-quality content that aligns with your professional brand reinforces your image. If you're in a specific industry, reposting relevant articles, success stories, and trending topics helps you stay relevant to your audience.
How to Repost on LinkedIn – A Step-by-Step Guide
Reposting on LinkedIn is a simple process, but the key to success lies in how you execute it. Whether you’re on the desktop or mobile app, following a well-defined process can help you repost content that not only fits your professional brand but also engages your network effectively.
Understanding the Basics of Reposting
Before diving into the step-by-step guide, it's important to understand why you would repost content in the first place. Reposting on LinkedIn is more than just resharing someone else’s content—it’s about adding value to the original message.
By reposting, you get the opportunity to engage your followers with valuable insights, industry updates, or thought-provoking content, and make it relevant to your network.
When reposting, consider:
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Curating valuable content that aligns with your professional interests.
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Personalizing the content by adding your own insights, commentary, or questions.
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Maximizing engagement by tagging relevant people or using the right hashtags.
Reposting with a purpose will help you make the most out of this feature, ensuring your message gets across effectively and resonates with your target audience.
Now, let’s break down the specific steps to repost on LinkedIn, starting with the desktop version.
Reposting on LinkedIn Desktop
Knowing how to repost on LinkedIn from the desktop is simple, but the way you engage with the content afterward makes all the difference. Whether you’re resharing an insightful post or curating valuable industry information, following these steps will help you repost effectively.
Find the Post You Want to Repost
The first step in reposting on LinkedIn is to find the content you’d like to share. You can do this by browsing your LinkedIn feed or searching for specific posts on other profiles, companies, or pages. Once you spot a post that resonates with you or aligns with your professional goals, you’re ready to move forward with reposting it.
Click the Repost Button
Once you have the post selected, look for the repost button beneath it. The repost button allows you to choose between two options: Repost with your thoughts or just repost. If you simply want to share the post as it is, click the Repost button.
However, if you want to add a more personalized touch and drive better engagement, you should opt for Repost with your thoughts.
This option gives you the chance to provide context or share additional insights with your network. This extra step is crucial for making the repost relevant to your audience and can help boost interaction with your post.
Write Your Thoughts
The next step is to add your commentary. This is one of the most important parts of reposting, as it offers you the opportunity to provide additional context and encourage engagement. Avoid simply reposting without any commentary, as it might come across as lazy or disengaged. Instead, consider the following approaches when writing your thoughts:
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Add your perspective on the content. Share how it aligns with your professional experiences or industry insights.
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Ask questions related to the post to invite your network to comment and engage.
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Share a call-to-action such as encouraging others to read the original content or share their thoughts in the comments.
For example, if you’re reposting an article on digital marketing trends, you could write something like:
"This article on the latest digital marketing trends is a must-read! It highlights the growing role of AI in advertising. Do you think AI will revolutionize how we approach online marketing? Let’s discuss!"
By doing so, you add value to the original content and give your network something to engage with.
Tag People and Add Hashtags
After you’ve added your thoughts, the next step is to tag relevant people or companies involved in the post. This can significantly boost the visibility of your repost by notifying those you tag and potentially encouraging them to share or engage with your post.
This also helps increase your reach, as people in your network who might not have seen the original post could now be exposed to it.
Don’t forget to add hashtags that are relevant to the content. Hashtags play a key role in helping LinkedIn’s algorithm categorize your post, making it more discoverable to others interested in the same topics. For example, if you're reposting a marketing-related article, you could add hashtags like:
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#DigitalMarketing
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#AI
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#ContentStrategy
These hashtags will help your repost appear in searches and increase its reach to a broader audience.
Click Post
Finally, once you’ve added all your commentary and tags, double-check your content to make sure everything looks good. Is your message clear? Have you included the right hashtags and tags? After reviewing, click the Post button. Your repost is now live, and you’ve successfully shared content with your network in a personalized and engaging way.
Reposting on LinkedIn Mobile App
Reposting on the LinkedIn mobile app is just as easy as on the desktop version, but the layout and options are slightly different. Here, we’ll guide you through the steps for reposting on LinkedIn using your smartphone, making it simple to stay engaged with your network on the go.
Find the Post You Want to Repost
Just like on the desktop version, the first step is to locate the post you want to share. Use your LinkedIn app’s feed or search for content by profiles, companies, or topics. Once you find the content that aligns with your goals, tap on it to open the full post.
Click the Share Icon
On the mobile app, the share icon is located just below the post. Tap it to see the options available for sharing. You’ll typically be presented with two options: Repost or Repost with your thoughts. Choosing Repost with your thoughts allows you to add your personalized commentary, just like on the desktop version.
Add Your Thoughts and Personalize
When you tap on Repost with your thoughts, a box will appear for you to enter your comment. You can write your insight, opinion, or question related to the content. Take advantage of this opportunity to add value to the original post and engage your network.
Tag People and Add Hashtags
After writing your commentary, use the option to tag relevant people or companies in the post. Adding hashtags is just as important on mobile as it is on the desktop. Be sure to add relevant and popular hashtags to improve the discoverability of your repost.
Post It
Once you’re satisfied with your repost, simply tap Post. Your repost will go live on LinkedIn, and your followers will be able to see it in their feeds.
Best Practices for Reposting on LinkedIn
Reposting on LinkedIn isn't just about resharing content to fill up your feed. It’s about strategically sharing valuable posts that resonate with your audience and align with your professional brand.
The key to how to repost on LinkedIn successfully lies in following a few best practices that maximize your visibility and engagement. Let’s explore some of the most effective practices for reposting content on LinkedIn to ensure that your posts get noticed and generate meaningful interaction.
Whether you’re a business professional, marketer, or brand, reposting on LinkedIn can be a powerful tool when done correctly. From curating the best content to timing your reposts perfectly, these best practices will help you stand out and build lasting engagement with your network.
Focus on Quality Content
The key to how to repost on LinkedIn lies in choosing high-quality content. Avoid reposting for the sake of reposting. Select posts that align with your interests or industry news that your audience finds valuable.
How to Share LinkedIn Profile Link
When reposting, always consider sharing a LinkedIn profile link or adding a note on how to add a promotion on LinkedIn if the post relates to a person, company, or your own career milestone. This adds a personal touch and helps drive traffic to profiles.
Time Your Reposts Effectively
The timing of your repost can have a significant impact on engagement. The best time to repost on LinkedIn is usually during the early morning or mid-day on weekdays, but depending on your audience, these times might vary. Use LinkedIn Analytics to find the optimal posting schedule for your specific network.
Use LinkedIn Business Account for Professional Content
For brands and businesses, reposting through a LinkedIn business account can help boost your company's reach, especially if you’re trying to position yourself as a thought leader. Don’t forget to check the LinkedIn premium cost if you want to take your business visibility to the next level.
This is an excellent way for businesses to maintain relevance and continuously engage with their target audience.
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LinkedIn Algorithm and Reposting
Understanding how the LinkedIn algorithm works is crucial to mastering the art of reposting. The LinkedIn algorithm plays a significant role in determining which content appears in your feed and how much engagement it generates. Knowing how to repost on LinkedIn effectively involves understanding these underlying mechanics, especially the factors that impact content visibility.
The algorithm is designed to prioritize content that generates high engagement and interaction. When you repost something, you’re essentially asking the algorithm to push that content to your audience’s feeds, but how well it performs in the algorithm depends on several factors.
For reposting to be successful, you need to create an environment where your content resonates with your network and encourages them to engage with it.
The key to maximizing your repost engagement lies in timing, content quality, and audience interaction. The more engagement your repost generates (likes, comments, shares), the higher the chances of it being amplified by LinkedIn’s algorithm. Understanding these dynamics will help you leverage reposting to your advantage.
Let’s take a deeper look at how the LinkedIn algorithm affects reposts and how you can use this to increase your content's visibility and engagement.
How Does the LinkedIn Algorithm Affect Reposts?
The LinkedIn algorithm favors engaging content that sparks conversations and resonates with the audience. It considers likes, comments, and shares as ranking factors, so if your repost gains traction quickly, it has the potential to appear in the feeds of your extended network. But how to repost on LinkedIn effectively to beat the algorithm requires understanding these nuances.
Original vs. Reposted Content
Some users ask, “Does reposting affect my content’s visibility?” The answer is no, but it’s important to add value. Posting original content might get more attention from LinkedIn’s algorithm, but reposting with insightful commentary can still be effective as long as you don’t overdo it.
Increasing Engagement Beyond Reposting
While reposting plays an important role, engagement doesn’t end there. Here are some LinkedIn engagement strategies that can complement reposting.
Engage with Comments Quickly
When someone comments on your repost, engage with them quickly. The faster you respond, the more LinkedIn engagement you’ll generate.
Cross-Promote on Other Platforms
Sharing your LinkedIn repost on Twitter, Facebook, or even within a LinkedIn business account (for companies) helps you increase visibility.
Leverage LinkedIn Stories
Repurposing reposts into LinkedIn Stories can boost your reach even further. Stories are ephemeral, which means they create a sense of urgency for your audience.
Common Mistakes to Avoid When Reposting on LinkedIn
Reposting on LinkedIn can be an effective strategy for engaging with your network, but it’s important to do it strategically. How to repost on LinkedIn effectively isn’t just about resharing content—it’s about resharing the right content in
