LinkedIn Premium: Why It’s Worth the Investment

linkedin premium

21 Mar 2023  •   7 minutes read

Author: Admin

LinkedIn isn’t just a place for job hunting anymore. It’s a spot to connect with professionals, learn, and do business. And if you want to make the most of it, there’s LinkedIn Premium. This paid service can help you stand out, but is it worth it? Let’s dive into the world of LinkedIn Premium, break down what it offers, and figure out if it’s worth your cash.

Understanding LinkedIn Accounts

Free LinkedIn Account:

LinkedIn’s free account, available to all users, offers a fundamental platform for connecting with professionals, building your network, and showcasing your professional identity. With a free account, you can create your profile, connect with other users, and engage in conversations within your network. However, as we explore further, you’ll find that LinkedIn Premium offers additional features that can significantly enhance your LinkedIn experience.

Free vs. Paid Account:

While the free LinkedIn account provides essential networking capabilities, LinkedIn Premium takes your professional journey to the next level. We’ll compare the key differences between these account types, helping you weigh the benefits of upgrading to a premium subscription.

What’s LinkedIn Premium?

LinkedIn Premium is like the fancy version of regular LinkedIn. It costs money, but it comes with cool features. You get things like InMail (fancy messages), insights into who’s checking out your profile, super searching powers, and access to courses on LinkedIn Learning.

LinkedIn Premium Account Types:

Discover the different types of LinkedIn Premium accounts, each designed to help you with your specific professional needs and goals.

LinkedIn Premium Career ($39.99/month):

  • You can ask for recommendations.
  • You get unlimited InMail messages (cool messages to people you’re not connected to).
  • You have five InMail messages per month.
  • You can see how you rank compared to other applicants.
  • You know who checked out your profile in the last 90 days.
  • You can learn from over 16,000 LinkedIn Learning courses.
  • You have access to tools for interview prep.

LinkedIn Premium Business ($44.99/month with annual billing, $69.99/month if you pay monthly):

  • You get everything in Premium Career.
  • You can open your profile to everyone.
  • You can search for people without limits.
  • You get company insights.
  • You have 15 InMail messages per month.
  • You can see who checked out your profile in the last year

LinkedIn Sales Navigator ($99.99/month):

  • Advanced lead search filters for precise prospect targeting.
  • Real-time updates on job changes and company growth statistics.
  • Lead recommendations for efficient lead generation.
  • Custom lead and account lists for organized prospect management.
  • A standalone user interface tailored for enhanced sales efforts.
  • Ideal for sales teams and business owners aiming to excel in social selling.

LinkedIn Sales Navigator Advanced:

  • Building upon the core Sales Navigator features, it offers an elevated toolkit for sales professionals.
  • Includes advanced lead search filters, personalized lead recommendations, and customizable lead and account lists for highly targeted prospecting.
  • Provides access to a dedicated user interface for a seamless and efficient sales experience.
  • Priced at $149.99 per month, it’s the preferred choice for sales teams and professionals looking to elevate their social selling game with advanced prospecting and engagement tools.

LinkedIn Sales Navigator Advanced Plus:

  • Elevating your social selling capabilities further, it builds upon the foundation of Sales Navigator Advanced.
  • Offers advanced lead search filters, personalized lead recommendations, and customizable lead and account lists, providing an unparalleled prospecting experience.
  • Includes a dedicated user interface for seamless sales management.
  • Pricing available upon request, making it ideal for larger enterprises seeking tailored solutions to scale their social selling efforts.

LinkedIn Recruiter Lite:

  • Tailored for individuals with moderate hiring needs, it offers essential recruiting tools and features.
  • Access to advanced search filters for pinpoint candidate sourcing.
  • Send up to 30 InMail messages per month to connect with potential candidates.
  • Priced at $170 per month, it’s an efficient choice for small to mid-scale hiring efforts.

LinkedIn Recruiter: $835/month

  • Tailored for staffing firms and large corporations, it provides robust recruiting solutions.
  • Enjoy advanced search filters, unlimited people browsing, and special recruiter-specific search capabilities.
  • Access to hiring tools and suggestions for finding top talent.
  • Pricing available upon request, it’s the ultimate choice for organizations with extensive hiring needs and resources.

LinkedIn Learning:

  • Offers access to a vast library of expert-led courses covering a wide range of topics.
  • Allows professionals to develop and enhance their skills, regardless of their job function or industry.
  • Provides valuable resources for career development and staying updated on industry trends.
  • Priced at $19.99 per month or included for free with some Premium accounts, making it an affordable option for continuous learning and skill-building.

Which LinkedIn Account Type is Right for Me?

Selecting the ideal LinkedIn Premium account type depends on your specific professional goals, budget, and requirements. We provide a comprehensive guide to help you determine which premium subscription aligns best with your career objectives. Whether you’re actively job hunting, seeking to boost your sales efforts, or aiming to enhance your skill set, we’ll assist you in making an informed choice.

How LinkedIn Premium Helps Job Seekers:

If you’re on the hunt for a job, LinkedIn Premium can be your secret weapon. Here’s how you can make the most of it:

Supercharge Your Networking with InMail:

  • InMail lets you send personal messages to people you’re not connected to. It’s like a golden ticket for making new connections.

Shine as a Featured Applicant:

  • With Premium, you can stand out when you apply for jobs. You’re not just another name in the pile.

Keep an Eye on Profile Views:

  • Find out who’s interested in you. It’s like having a secret admirer list. Use tools like Teal’s Contacts Tracker to keep tabs on them.

Learn and Grow with LinkedIn Learning:

  • LinkedIn Premium gives you access to tons of courses. It’s like having your own personal library for learning new skills.

Spy on the Competition:

  • Get the inside scoop on other job applicants and job postings. Use this info to craft a winning interview pitch.

Nail Those Interviews:

  • Premium has tools to help you prep for interviews. Be ready to land your dream job.

What is the Difference Between LinkedIn and LinkedIn Premium?

LinkedIn Premium offers a range of extras compared to the free version:

  • InMail messages: Premium users can message people outside their network directly, making networking easier.
  • Profile Views: You can see who’s viewed your profile, a valuable tool for identifying potential connections or job opportunities.
  • Advanced Search Filters: Premium allows for more precise searches, helping you find the right people faster.
  • LinkedIn Learning: Access over 16,000 courses to enhance your skills and knowledge.
  • Interview Preparation Tools: Premium equips you with tools to ace your interviews.

What are the General Advantages of LinkedIn Premium?

LinkedIn Premium provides users with a multitude of benefits:

  • Expanded Networking: Connect with professionals beyond your immediate network.
  • Enhanced Messaging: InMail enables personalized connections, perfect for job seekers and network builders.
  • Profile View Insights: Know who’s interested in you and tailor your approach accordingly.
  • Continuous Learning: Access a vast library of courses on LinkedIn Learning.
  • Competitive Edge: Compare your qualifications with other job applicants and gain an advantage.

What Benefits Does LinkedIn Premium Offer?

LinkedIn Premium comes with a host of benefits:

  • InMail Messages: Reach out to professionals outside your network, boosting your networking efforts.
  • Featured Applicant: Stand out when applying for jobs, increasing your chances of getting noticed.
  • Profile Views: Identify potential leads and connect with recruiters.
  • LinkedIn Learning: Access thousands of courses to upskill yourself.
  • Competitive Analysis: Get insights into other applicants and job postings.
  • Interview Preparation: Prepare thoroughly for interviews to secure your dream job.

Can I Cancel LinkedIn Premium After Free Trial?

Yes, you can cancel your LinkedIn Premium subscription after the free trial. If you choose to cancel, your account will revert to the free basic version of LinkedIn. This means you’ll lose access to premium features like InMail, LinkedIn Learning, and other extras. So, if you’re considering a subscription, be aware of the terms and budget accordingly.

Why Does LinkedIn Premium Come with a Hefty Price Tag?

LinkedIn Premium may appear expensive, but its cost reflects the valuable features and advantages it offers to professionals. Here’s why it might seem pricier:

  1. Advanced Features: LinkedIn Premium provides access to powerful tools like InMail messages, expanded search capabilities, and LinkedIn Learning courses, all of which enhance your professional networking, job hunting, and skill development efforts.
  2. Focused Audience: LinkedIn caters to a professional user base, and Premium subscribers are typically individuals serious about their careers or businesses. The subscription fee helps maintain a high-quality and ad-free environment.
  3. Job Opportunities: For job seekers, LinkedIn Premium can be a game-changer. It offers increased visibility, competitive insights, and the ability to reach out to recruiters directly, potentially leading to higher-paying job opportunities.
  4. Targeted Networking: Professionals and businesses looking to connect with specific individuals or companies benefit from Premium’s advanced search filters, which allow precise targeting and networking.
  5. LinkedIn Learning: The inclusion of LinkedIn Learning alone, which offers thousands of courses led by experts, can justify the cost for those investing in their professional development.
  6. Customized Plans: LinkedIn Premium offers various plans, allowing users to select the features that align with their needs. This flexibility ensures you’re not paying for services you won’t use.

How Can I Access LinkedIn Premium Features for Free?

While LinkedIn Premium typically comes at a cost, there are a few ways to access some of its features without paying:

  1. Free Trial: LinkedIn often offers a free trial period for Premium features. Keep an eye out for promotional periods, and take advantage of these trial offers to experience Premium benefits at no cost.
  2. LinkedIn Premium for Students: If you’re a student, LinkedIn provides a free Premium trial for a limited period. It’s an excellent opportunity to explore the platform’s enhanced features as you start your professional journey.
  3. LinkedIn Learning Free Courses: Although LinkedIn Learning is a Premium feature, it offers some free courses. You can access a selection of valuable content without a Premium subscription.

What Is the Most Affordable LinkedIn Premium Plan?

LinkedIn offers different Premium plans, each with its own price point. Among the most affordable options is the “Premium Career” plan, which costs $29.99 per month. This plan is tailored for job seekers and provides access to features like InMail messages and LinkedIn Learning courses.

Who Typically Subscribes to LinkedIn Premium?

LinkedIn Premium attracts a diverse range of users, including:

  1. Job Seekers: Individuals actively looking for job opportunities and wanting to stand out to recruiters.
  2. Business Professionals: Salespeople, business owners, and professionals seeking to expand their network and generate leads.
  3. Learners: Those interested in professional development and continuous learning through LinkedIn Learning courses.
  4. Recruiters: Companies and staffing firms looking for top talent and leveraging Premium features for efficient candidate searches.

Allow anyone to message you with OpenLink:

OpenLink is a LinkedIn feature that allows anyone on the platform to send you a message without the need for a premium subscription. It’s a valuable way to increase your accessibility and network with a broader audience.

The limits of the LinkedIn account:

LinkedIn offers free accounts with limited access to certain features. These limitations include restrictions on InMail messages, search filters, and profile views. Upgrading to LinkedIn Premium can overcome these restrictions.

How to get LinkedIn Premium discount?

LinkedIn occasionally offers promotional discounts and free trials for its Premium subscriptions. Keep an eye on LinkedIn’s official promotions and offers to take advantage of these discounts when they become available. Additionally, some organizations provide LinkedIn Premium as part of their employee benefits, so check with your employer to see if this is an option for you.

Conclusion: Is LinkedIn Premium Worth the Money?

So, is LinkedIn Premium a good investment? Well, it depends on your budget and goals. If you can afford it and you’re serious about your career, it’s worth considering.

No matter which plan you choose, LinkedIn Premium offers powerful tools to help you connect, learn, and succeed. To get the most out of it, make sure your LinkedIn profile is in top shape. You can use tools like Teal to optimize it even further.

In a world where digital networking and career growth matter, LinkedIn Premium can be your ticket to success. So, are you ready to unlock the full potential of LinkedIn Premium and take your career to new heights?

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